Roundel TM Media, re-imagined by Target

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Build brand awareness and tap into prime prospects.

Unilever Case Study

When Unilever launched a new brand, Roundel™ attracted new prospects.

Unilever’s subsidiary launched a new haircare brand exclusively through Target with the support of Roundel. And the successful debut blew past benchmarks.

Objective

Drive awareness and sales for a new haircare brand.

1

2

3

Solution

Reach the best prospects fast.

Results

A beauty launch that turns heads.

15%

of total sales

80%

of sales

62%

of store orders

Conclusion

Going from unknown to making guests feel known.

Find.

Measure.

Learn.

“It was a no-brainer to engage Roundel as the cornerstone of our marketing plan for this exclusive launch. By leveraging a brand page for education, precise targeting, and relevant media placements, we were able to deliver on our identified metrics.”

Jenny Roesner, Shopper Marketing Manager (Unilever)

Can’t-miss moments start with a trusted retail experience.​

Roundel TM Media, re-imagined by Target

©2023 Target Brands, Inc. Roundel, Target and the Bullseye Design are trademarks of Target Brands, Inc. 

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Roundel TM Media, re-imagined by Target

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    © 2022 Roundel, Target, and the Bullseye Design are trademarks of Target Brands, Inc.

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