Sparkling Ice shifts to a fizzier strategy

Sparkling Ice Case Study

Target Product Ads by Roundel™

Display by Roundel™

Sparkling Ice shifts to a fizzier strategy

Delivering refreshingly high ROAS by pairing Target Product Ads with Roundel onsite display.

Opportunity

Sparkling Ice was looking for ways to accelerate their business at Target, trying to reach more households and increase overall conversions.

Solution

Roundel layered in Target onsite display with a Target Product Ads Campaign, while multivendor campaigns increased conversions during key seasonal moments.

Results

By pairing Target.com and Target app display media with Target Product Ads, Roundel delivered Sparkling Ice’s strongest metrics to date.

40^%

ROAS increase

during the Q2 program

^$12

YTD ROAS

specifically for Target Product Ads

40^%

New guests

attributed to display campaigns were new to purchasing in last 13 months

Satisfying performance all year long

Roundel’s strategy to push display ads with Target Product Ads helped Sparkling Ice drive year-long penetration. Flavor messaging from the brand also helped incentivize purchase.

Satisfying performance all year long

Roundel’s strategy to push display ads with Target Product Ads helped Sparkling Ice drive year-long penetration. Flavor messaging from the brand also helped incentivize purchase.

Roundel’s strategic recommendation to pair Target Product Ads with display media has helped us drive more conversions.

– Rachelle Petersen

Shopper Marketing Manager, Talking Rain Beverage Company

Roundel Solutions Used

Display

by Roundel™

Get your brand in front of real shoppers with ad placements, on and off Target.com.

Target Product Ads

by Roundel™

Give your brand the first-seen advantage on Target.com and the Target app so you can grow sales.