Objective
Objective
In 2020, pet adoption rates skyrocketed.
In response, a premium pet food brand challenged themselves to share in the pet love by placing its brand front and center.
Solution
Solution
Results
Through Criteo Retail Media, the brand was able to view performance and optimize according to what worked best by product type for each segmented campaign. After the first two months of the campaign, the premium pet food brand decided to break out the campaign more granularly based on products promoted.
Optimizing by product type allowed the brand to see 59M impressions over the campaign and a major ROAS boost:
The powerful capabilities of Target Product Ads by Roundel™ augmented the pet food brand’s demand and increased awareness among key audiences.
in sales generated during the course of the 13-week campaign
of sales tied back to just 20 of the keywords
overall ROAS for campaign, surpassing industry benchmark of 338%
Conclusion
With Target Product Ads by Roundel™ and Criteo Retail Media, your brand can reach shoppers searching for products like yours and leverage near real-time insights for greater campaign optimization.
