Tap into the joy of Target

Achieve better outcomes for your brand with Roundel.^™

Fueled by our deep understanding of the Target guest, Roundel designs media that connects brands to the joy of the Target experience. Driving higher engagement, performance, and campaign success, the results prove that Joy is good for business.

165M₊

unique shoppers with first-party data so you can build meaningful relationships at scale

30M₊

weekly in-store visits by high-intent shoppers who fill their carts

150₊

premium publishing partners through Bullseye Marketplace

Meet the Target guest: connected, curious, and ready to discover

76^%

browse online while in-store on Target.com and the Target app.¹

2x

more likely to splurge on spending compared to non-Target shoppers.²

Solutions that deliver more

More views, more clicks, more decisions to buy. Solutions that seamlessly integrate into the lives of Target guests is how we grow your business.

Precision Plus
by Roundel™

The new AI-powered performance engine that achieves smarter activation, faster optimization, and more scalable performance.

Target Product Ads
by Roundel™

Sponsored product ad placements on Target.com and the Target app.

Display
by Roundel™

Our managed service offering that runs display ads across Target.com, the Target app, or across 150+ premium publishers.

CTV
by Roundel™

Reach relevant and engaged audiences on their connected TV.

Programmatic
by Roundel™

Activate Roundel’s custom audiences with brand-positive inventory via self-service within your DSP.

Search Ads
by Roundel™

Connect with guests searching on Google, with access to retail-specific ad formats, like Shopping Ads, that drive higher product visibility on search result pages.

Youtube Ads
by Roundel™

Reach receptive audiences across YouTube with video ad placements.

Social
by Roundel™

Static, animated, and video ads on Facebook, Instagram, Pinterest, and Snapchat.

Influencers
by Roundel™

Co-branded content across Instagram, Pinterest, and TikTok created by influencers via LTK, a Target-approved global influencer network.

In-Store Service Hubs
by Roundel™

Service hubs placed in high-traffic areas throughout Target stores to maximize brand visibility.

Digital Out-Of-Home
by Roundel™

Showcase your brand on our curated network of billboards near Target stores, delivering impactful messaging to drive awareness and engage on-the-go guests.

Brands do better here

See how Roundel drives meaningful results for brands at Target.

See how Chobani tackled Back-to-School season using Roundel’s full-funnel approach.

View case study

Learn how Unilever drove a 70% ROAS increase with Influencers by Roundel™.

View case study

Roundel’s full-funnel media strategy boosted guest engagement and sales for SharkNinja.

View case study

Back-to-School & College 2025

A new school year is coming, and millions of Target guests are building their shopping lists. Uncover the key insights behind the strongest BTS & BTC campaigns.