Tap into the joy of Target

Achieve better outcomes for your brand with Roundel™.
Fueled by our deep understanding of the Target guest, Roundel designs media that connects brands to the joy of the Target experience. Driving higher engagement, performance, and campaign success, the results prove that Joy is good for business.

165M+

unique shoppers with first-party data so you can build meaningful relationships at scale

30M+

weekly in-store visits by high-intent shoppers who fill their carts

150+

premium publishing partners through Bullseye Marketplace

Meet the Target guest: connected, curious, and ready to discover

76%

browse online while in-store on Target.com and the Target app.1

2x

more likely to splurge on spending compared to non-Target shoppers.2

Solutions that deliver more

More views, more clicks, more decisions to buy. Solutions that seamlessly integrate into the lives of Target guests is how we grow your business.

Sponsored product ad placements on Target.com and the Target app.

Our managed service offering that runs display ads across Target.com, the Target app, or across 150+ premium publishers.

Reach relevant and engaged audiences on their connected TV.

Activate Roundel’s custom audiences with brand-positive inventory via self-service within your DSP.

Connect with guests searching on Google, with access to retail-specific ad formats, like Shopping Ads, that drive higher product visibility on search result pages.

Reach receptive audiences across YouTube with video ad placements.

Static, animated, and video ads on Facebook, Instagram, Pinterest, and Snapchat.

Co-branded content across Instagram, Pinterest, and TikTok created by influencers via LTK, a Target-approved global influencer network.

Service hubs placed in high-traffic areas throughout Target stores to maximize brand visibility.

Showcase your brand on our curated network of billboards near Target stores, delivering impactful messaging to drive awareness and engage on-the-go guests.

Brands do better here

See how Roundel drives meaningful results for brands at Target.

Back-to-School Insights Report 2024

Families and teachers are gearing up for class. Study up on our latest insights and your campaign will score top marks.

Deeper insights and relationships

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Source
12024 Ad Sentiment Survey, Target
22024 2023 Gen Z Insights Report