Source
1Roundel CTV Survey Report February 2024
Tap into the largest screen in the room as you catch viewers sticking around for commercial breaks to watch their favorite content. CTV by Roundel™ allows you to run in connected TV placements, including those on smart-TV-connected digital devices (Roku Streaming Stick, Fire TV Stick, Xbox, etc.). We offer more premium inventory than OTT by offering ad placements that run only on the TV rather than on desktop and mobile. Target CTV ads to specific viewers to raise brand awareness while getting CTV measurement. When running CTV ads with Roundel, take video ads and digital video to a new level by reaching your target audience at the right time. Your CTV campaign is supported by precise targeting and audience measurement. The bonus is that your CTV advertising will appear only in non-skip, brand-positive environments, resulting in a full video completion rate.