Designed for impact.

11% year-over-year increase in candy sales’ total share at Target

86%

of guests were new.

Growing brand love, one client case study at a time.

Search program turned beauty brand into at-home superhero.

Pet food brand boosted sales by watching trends.

A/B testing drove sales and customer retention.

Headphone brand maximized holiday campaign efficiency.

Display closed loops and increased sales with loyalists.

Multichannel campaign boosts brand affinity among new buyers.

“Roundel is constantly leveraging new customer insights to meet the customer how they shop and how they wish to consume information. It’s this connection with the customer and insight that allows us to get ahead of trends.”

CPG Director of Omni-Channel Marketing

Audience-specific messaging and Target-led creative boosted sales.

Influencers by Roundel™ gave product launch the win.

Toy brand grew birthday sales with search, display, and a Pinterest campaign.

CTV by Roundel™ lifted ROAS in a test-and-learn campaign.

Near-real-time programmatic optimization drove 2x the return.

Media campaigns reinforced trust during infant formula shortage.

Mars Wrigley won Halloween with a multichannel experience.

Target’s unique creative style boosted seasonal sales.

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