Insights

Learn, succeed, repeat. We dive deep into guest behavior—spotting patterns, surfacing surprises, and turning everyday moments into standout learnings and outcomes.

FEATURED REPORT

Back-to-School & College 2026

Discover the insights, trends, and opportunities that can help your brand connect with guests and drive results this season.
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ARTICLES

Propel Your ROAS with Budget Optimization ​
Mithun Karthikeyan
6.24.2025
|
6 min

Propel Your ROAS with Budget Optimization ​

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From signals to scale: Unlocking real-time performance in retail media
Caroline Liu
6.23.2025
|
5 min

From signals to scale: Unlocking real-time performance in retail media

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Unlocking full-funnel success with Roundel’s off-platform solutions
Nicolas Pirog
4.15.2025
|
7 min

Unlocking full-funnel success with Roundel’s off-platform solutions

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REPORTS

7.31.2026 |
15 min

Back-to-School Insights Reports 2026

Uncover insights and decision drivers shaping how families and teachers are preparing for the year ahead.


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7.31.2026 |
15 min

Back-to-College Insights Reports 2026

Understand how discovery, self-expression, and move-in preparation influence shopping behaviors before students ever arrive on campus.
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3.12.2026 |
10 min

Precision Plus by Roundel™ Insights Report 2026

Utilize new formats, deeper connection, smarter optimization, and measurement innovation to drive the future of your campaigns.

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