Life after the death of cookies: Re-imagine your media toolkit.
There are a few soul-searching questions advertisers must ask themselves—or else risk losing key capabilities when the cookie apocalypse hits.Read more
How advertisers and media partners can close the loop on ROAS, together.
Closed-loop measurement is no longer a “nice-to-have.” With it, advertisers can do the never before: Tie a media campaign back to real sales.Read more
Media transparency in advertising. Yep, let’s change media for good.
It’s time media agencies help advertisers understand and calculate the real business value of their media spend. Actually, it’s way past that time.Read more
Greater ROAS and data portability. This is the future of programmatic.
How can we change programmatic for the better? It starts by advertisers, agencies and tech partners working together to provide an integrated, DSP-agnostic solution.Read more
Let’s change media for good.