Discover buying trends for the holiday season to help your brand shine bright. Download report Holiday shopping is coming early this year.
Reaching back-to-school shoppers starts with understanding who—and what— influences their purchases.Download report Return to school and value shopping.
Roundel Director of Product Management, Audience & Identity, Claudia Ahrens, shares how Roundel is prioritizing shopper intent to build loyalty—and joy.Read article Why Target's betting on shopper intent - opens new window
Ask the kids. Here are three major insights into what the customer experience will look like in the next decade.Read article Want to know what the future of e-commerce looks like?
Find out who the key stakeholders are in managing brand positivity and how they can work together to strike a balance of scale, reach, and contextually relevant environments.Read article Managing brand positivity is a team sport. Organize your team for scale and reach.
There are a few soul-searching questions advertisers must ask themselves—or else risk losing key capabilities when the cookie apocalypse hits.Read article Life after the death of cookies - opens new window
Closed-loop measurement is no longer a “nice-to-have.” With it, advertisers can do the never before: Tie a media campaign back to real sales.Read article How advertisers and media partners can close the loop on ROAS - opens new window
From pet costumes and entertainment to candy and home decor, Target guests will be shopping across multiple categories this year.Download report How advertisers and media partners can close the loop on ROAS - opens new window
Looking to assemble a glowing media campaign that shines in front of skincare shoppers? Our insights can help you nail down the right approach.Download report How advertisers and media partners can close the loop on ROAS - opens new window
It’s time media agencies help advertisers understand and calculate the real business value of their media spend. Actually, it’s way past that time.Read article Media transparency in advertising - opens new window
How can we change programmatic for the better? It starts by advertisers, agencies and tech partners working together to provide an integrated, DSP-agnostic solution.Read article Greater ROAS and data portability - opens new window
Online shopping boomed in the wake of the pandemic. Now, it’s time to rethink your search programs to effectively engage shoppers in the new normal.Read article Searching for a way to reach customers this unusual holiday season? - opens new window
The future of advertising requires everyone’s participation: advertisers, media agencies, and ad tech partners alike. This is how we get there.Read article 3 ways we can transform advertising for good - opens new window