Understanding is at the heart of what we do. From daily media and shopping habits, to attitudes and beliefs, we create meaning from these patterns and identify emerging trends. We publish our findings here.
2023 Holiday Insights Report
The big holiday shopping trends? Early, often, and at Target.
More than half (56%) of Target shoppers plan to gift shop throughout the season, starting before November (51%). See how to make the most of your holiday ad spend with key media and behavioral insights from loyal and engaged shoppers.
Target guests continue to adopt streaming at a rapid pace. In partnership with Innovid, we look at how to deepen engagement with guests through CTV, while building loyalty and driving shoppable experiences.
Millennials still wield more purchasing power, but in the next decade or so, it will be Gen Z’s turn. Get to know adult Gen Z (currently 18-26 years old), to grow sales—and loyalty—through key life stages.