by Roundel™

Show up smart.

Roundel display ads get your brand in front of coveted Target shoppers to increase exposure and influence purchasing behavior on and off Target properties.

Your ads live where shoppers are already browsing, listening, and engaging with content.

So, it’s easy to reach them—and deliver joy—wherever they are in their shopping journey.


Target shoppers on the platforms and content they actively engage with.


the ROAS of your digital media with closed-loop measurement.


your message in brand-positive environments on Target.com or our 150+ premium publishers.

Custom audiences make all the difference.

Especially when they help you connect to sought-after Target shoppers in a way that’s meaningful and relevant.

That’s why brands prefer retail media networks like Roundel compared to other media formats to tailor messaging (75%) and target the right audience (71%).1


of Target guests state ads helped them discover new products or brands.2


of Target guests state ads helped them discover new products or brands.2

How brands drive success.

Mars Wrigley won Halloween with a multichannel experience.

Media campaigns reinforced trust during infant formula shortage.

Brand recognition and smart design boosted social and display ad engagement.

“With first-party data, Roundel helped us efficiently reach Target shoppers … Their partnership with the Target category team truly helped us take the program to the next level.”

Integrated Marketing Manager at Johnsonville

Our Premium Partners

Meet a few of the top 150+ premium publishers available through Bullseye Marketplace.

food network
Trvl Channel

More solutions.

Target Product Ads by Roundel™

Native cost-per-click (CPC) ads on Target.com and the Target app aren’t just easy. Because you’re reaching high-intent shoppers, they’re easily one of the best solutions for ROAS.

Search Ads by Roundel™

Search Ads by Roundel uses our first-party shopper data to help you understand and reach our loyal Target guests. Then drive them to convert on Target.com, the Target app, or in-store.

Social by Roundel™

When it comes to increasing brand exposure and influencing purchasing behavior, social ads work. But thanks to our Target guest data, we can make them work even harder by connecting your ads to the right guests on their favorite platforms—Facebook, Instagram, Pinterest, and Snapchat.

Interested in Display? Let’s Chat.

12021 Forrester and Roundel report, “Mind the Gap: How brands can develop the mature retail media practices they want.”
2May 2021 Target guest survey

Target display ads (native ads) on Target.com and the app help you reach the right Target shoppers using our first-party data. Beyond display ad placements like a Target banner ad, our display advertising placement extends to off the platform. So, you can use audience targeting, behavioral targeting, and in-market audiences through our display network of premium publishers. In addition to display advertising, we offer display + audio on top streaming platforms and video placements.