Clorox® Case Study

Clorox® drove sales and customer retention with A/B testing.

A robust test-and-learn campaign helped the brand understand how to retain an influx of customers.


Keep 1.5 million new customers engaged.

Out of the 2.4 million Clorox® fans who purchased products at Target during the March–April 2020 time frame, more than 1.5 million were first-time shoppers. Clorox® wanted to figure out how to retain this massive new audience.


the most valuable Clorox® audience segments


which ads and audiences generate engagement and sales


these insights to stay connected with core customers



Get to know the new Clorox® audiences.

Clorox® worked with Roundel to develop a two-step learning plan for the brand using Display by Roundel™ on and off Target properties, along with Social by Roundel.™


Understanding shoppers = >40% higher ROAS

Clorox® leveraged key insights to optimize its messaging and audience targeting for greater ROAS and customer retention—while identifying even more Target guests likely to purchase its products. And because the brand learned which media drove sales, it can now use these winning combinations in future campaigns.


higher ROAS when targeting purchasers of Clorox®’s trash bags


higher ROAS when purchasers of other Clorox® products saw cleaning ads


increase in customer retention over the duration of the campaigns


Optimize with insights.

Our Reporting, Insights & Analytics team can help your team improve your media performance and targeting with deeper audience insights that span 19 product categories.


Measure how audiences respond to your media.


Speak to segments that are primed to buy your products.


Continue to explore connections with future campaigns.

Connect in a whole new way.

Let’s talk about your next multi-channel campaign.

Media designed by Target
Media designed by Target
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