Leveraging unmatched first-party data and leading technology partnerships, Roundel delivers curated stories that inspire discovery and drive conversion wherever guests are.
The Roundel Advantage
The Target guest
Connecting your brand with quintessential omni-channel shoppers who engage across every channel and touchpoint.
Curated storytelling
Delivering tailored experiences that resonate and inspire—in store, online, and on app.
Collaborative partnerships
Extending Target’s reach through leading platforms to amplify your brand’s story and drive scalable results.
How Target guests show love
High-intent guests discover, engage across touchpoints, and drive measurable results for your brand.
76%
browse online while in-store on Target.com and the Target app.1
50M+
unique visitors shop in our digital aisles each week, and 30M+ do it in-store.1
2x
more likely to splurge on spending compared to non-Target shoppers.2
Built together. Designed to grow.
We partner with brands to turn guest insights into custom strategies. Every solution is thoughtfully crafted, designed to perform, and built to deliver measurable results.
360° strategic support
We partner beyond the buy, delivering holistic, proactive support that anticipates needs and drives shared success.
Custom solutions
Innovative, omnichannel solutions that challenge retail media norms and unlock new paths to performance.
Leading tech partners
Powered by top platforms and Target’s unmatched guest insights to deliver smarter results across channels.
Transparent measurement
Closed-loop measurement that attributes ads to actual sales and ROAS, empowering smarter decisions for future campaigns.
See how Roundel drives omni-channel success
Our campaigns bring brand stories to life across all channels, helping clients engage audiences, boost conversions, and deliver noteworthy results.
Nestlé crafted a holiday campaign that drove a 14% average increase in seasonal item sales.