THE ROUNDEL DIFFERENCE

Connecting brands to the joy of Target

Leveraging unmatched first-party data and leading technology partnerships, Roundel delivers curated stories that inspire discovery and drive conversion wherever guests are.

The Roundel Advantage

The Target guest

Connecting your brand with quintessential omni-channel shoppers who engage across every channel and touchpoint.

Curated storytelling

Delivering tailored experiences that resonate and inspire—in store, online, and on app.

Collaborative partnerships

Extending Target’s reach through leading platforms to amplify your brand’s story and drive scalable results.

How Target guests show love

High-intent guests discover, engage across touchpoints, and drive measurable results for your brand.

76%

browse online while in-store on Target.com and the Target app.1

50M+

unique visitors shop in our digital aisles each week, and 30M+ do it in-store.1

2x

more likely to splurge on spending compared to non-Target shoppers.2

Built together. Designed to grow.

We partner with brands to turn guest insights into custom strategies. Every solution is thoughtfully crafted, designed to perform, and built to deliver measurable results.

360° strategic support

We partner beyond the buy, delivering holistic, proactive support that anticipates needs and drives shared success.

Custom solutions

Innovative, omnichannel solutions that challenge retail media norms and unlock new paths to performance.

Leading tech partners

Powered by top platforms and Target’s unmatched guest insights to deliver smarter results across channels.

Transparent measurement

Closed-loop measurement that attributes ads to actual sales and ROAS, empowering smarter decisions for future campaigns.

See how Roundel drives omni-channel success

Our campaigns bring brand stories to life across all channels, helping clients engage audiences, boost conversions, and deliver noteworthy results.

Nestlé crafted a holiday campaign that drove a 14% average increase in seasonal item sales.

View case study

ZBar leveraged Roundel’s omni-channel solutions to drive 17% YoY ROAS growth.

View case study

View case study CLOROX®

Clorox achieved a 5% ROAS lift and a 56% revenue gain with Target Product Ads by Roundel™.​

View case study

Let's collaborate

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