Target Product Ads

by Roundel™

Give your Target sales a boost.

Native cost-per-click (CPC) ads on and the Target app are just easy. Because they’re reaching high-intent bottom-funnel shoppers, Target Product Ads are one of the best solutions for ROAS. You choose which products you want to promote and CPC bids, organized into campaigns. Then 24-48 hours later, your ads are live on the site. It’s that simple.

Roundel™ Media Studio is here.

Manage your Target Product Ads by Roundel™ campaigns (sponsored product ads) through our new self-service platform. Get on the onboarding list today.


incremental sales by bidding against highest-performing products.


in winning strategies with near-real-time reporting and sales attribution.


your campaign by working with any of our preferred platform partners.


return on ad spend whether you choose managed or self-service.

Our guests know a good thing when they see it.


of Target shoppers use the Target app or while shopping in-store.1


Conversion rate when guests search on (compared to when they don’t perform a search).2


of Target guests searching for home, toys/electronics, and food/beverage research online to shop in store.3


average ROAS when using Target Product Ads.4


average ROAS when using Target Product Ads.4

How brands drive success.

View case study pets

Pet food brand boosted sales by watching trends.

View case study Electronics brand

Headphone brand maximized holiday campaign efficiency.

View case study Shea Moisture®

Search program turned beauty brand into at-home superhero.

“We want our online guests to have the same welcoming experience as in a Target store. When we expanded sponsored placements, it was based on positive guest reactions. That makes for an easy win for brands.”

Mario Watson, Sr. Director Ad Products

Our partners

We’re giving you more choices on how you want to activate, automate, and analyze your Target Product Ads campaigns via the preferred partner platform of your choice.


More solutions.

Search Ads by Roundel™

Search Ads by Roundel uses our first-party shopper data to help you understand and reach our loyal Target guests. Then drive them to convert on, the Target app, or in-store.

Programmatic by Roundel™

Display, video, and app placements available programmatically across premium publisher content, all within the DSP of your choice as a Roundel self-service offering.

Display by Roundel™

Run Display ads on Target properties or across Bullseye Marketplace, our private, publisher-direct marketplace of 150+ premium sites, to connect with guests on their favorite content. Tap into audio, display, and video placements with our managed service offering.

Interested in Target Product Ads? Let’s chat.

1June 2022 Roundel survey
2Internal Target data pulled via Adobe Analytics, verified May 2023
3Internal 2022 Target data
4Target Internal Data, May 2023

With Target Product Ads (sponsored product ads appearing on and the app), you can take your search ads strategy further. Choose from the demand- and supply-side partner that best fits your goals, then run within and Target app placements that connect you to your target audience as they search for what they need. For e-commerce sellers or CPGs that sell both online and in-store, Target Product Ads by Roundel™ can help drive consideration and purchase.