Chobani Case Study
Influencers by Roundel™
Social by Roundel™
CTV by Roundel™
Target Product Ads by Roundel™

new flavor

Roundel kept Chobani top of mind during back-to-school season with a full-funnel approach.


Chobani wanted to grow awareness and engagement among key audiences like parents of young children for back-to-school shopping.  


Roundel took an always-on, full-funnel approach with CTV, Target Product ads, Display and Influencers by Roundel™ to drive inspiration and grow reach.   


By leveraging multiple tactics across the funnel including Influencers by Roundel, Chobani reached a new level of engagement especially during back-to-school. 


ROAS increase
YoY in Q2 by Roundel Managed Service Display Program


Engagement increase

YoY from 2022


Attributed to LTK Influencers during Back-to-School

Cultured brilliantly

Roundel and Like to Know tapped 11 parent creators to share recipe ideas, lunchbox packing and back-to-school shopping lists on Tik Tok and Instagram.

Topping it all off

Roundel helped Chobani’s influencer campaign go further with Target Product Ads, CTV and Display by Roundel.  
Roundel has been a great partner seeding influencer tactics into our omnichannel plans. They have helped us gain awareness through a range of influencers and their following.  
– Rachel Rosner
Omnichannel Marketing Manager, Chobani

Roundel Solutions Used


by Roundel™ 

Leverage social influencers with LTK, Target’s trusted influencer affiliate network, to create organic co-branded content.


by Roundel™ 

Reach target audiences through TV ads powered by first-party Target data.

Target Product Ads

by Roundel™ 

Give your brand the first-seen advantage on and the Target app so you can grow sales.


by Roundel™ 

Get your brand in front of real shoppers with ad placements, on and off

Let’s talk

about your next multi-channel campaign.