Roundel™ in the news

Target Provides Update on Commitments to Support Black-owned Businesses

May 10, 2022 MINNEAPOLIS - Roundel and Target Corporation introduce the Roundel Media Fund, a program created to award more than $25 million in media to diverse-owned and founded brands. Designed to offset the cost of marketing programs for BIPOC brands, the Fund is part of Target Corporation’s commitment to investing more than $2 billion with Black-owned businesses by the end of 2025.
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Target Announces Investments to Drive Long-term Growth

March 1, 2022 MINNEAPOLIS - Retailer to expand capacity and capabilities in its stores, digital experience and supply chain Target Corporation (NYSE: TGT) today announced its plan to invest up to $5 billion to continue scaling its operations in 2022. Target will invest in its physical stores, digital experiences, fulfillment capabilities and supply chain capacity that further differentiate its retail offering and drive continued growth.
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Target hires Google retail exec to head media business

August 25, 2021 - Effective Sept. 13, Sarah Travis will join the company as president of Roundel, as the media company continues to outpace earning expectations.
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Roundel and Disney team up on media offering for advertisers

September 24, 2019 - Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior.
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Roundel is enhancing Programmatic offerings with a new partnership

June 17, 2019 - Roundel is teaming up with Index Exchange for an easier process with fewer platforms.
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Target rebrands digital-advertising business as Roundel

May 5, 2019 - The retailer made a splash Thursday in New York at NewFronts, a marketing conference for digital media, when it announced a rebranding of that business and signaled its intention to become a more aggressive player in the sector.
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Target wants to build a media business to rival Amazon

May 3, 2019 - Target Media Network is now Roundel, as the retailer guns to remodel its ad business after Amazon’s. The retailer announced the rebranding at its first NewFront presentation on Thursday. According to president Kristi Argyilan, the rebrand signifies a shift in resources to the retailer’s in-house media company. Branching outside of Target’s on-site and in-store advertising, Roundel will power those ads as well as ads that appear on a curated list of publisher sites in Target’s network, on TV and across other channels.
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Exclusive: Target’s In-House Agency Roundel Will Create Campaigns for Other Companies

May 2, 2019 - Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business—for other brands.
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Target ups its ad efforts with revamped media company, Roundel

May 2, 2019 - A surprise addition to this year’s NewFronts, first-time participant Target today announced its plans to rebrand its media network formerly known as “Target Media Network” to be called “Roundel”. The goal with the repositioning is to better communicate to clients that its focus goes beyond display ads on Instead, Roundel will create campaigns and content for its clients, which include brands and agencies — including brands that aren’t sold in Target’s stores — and deliver them either to Target’s own website or to “brand-safe” external channels like Pinterest, PopSugar and NBCUniversal.
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