by Roundel™

Raise your brand’s social standing.

When it comes to increasing brand exposure and influencing purchasing behavior, social ads work. But thanks to our Target guest data, we can make them work even better by connecting your ads to the right guests on their favorite platforms—Facebook, Instagram, Pinterest, and Snapchat.

Target is one of the most loved brands on social. You can leverage the Target handle for your paid social ads to build brand credibility while reaching our loyal followers as they actively shop and search.


our first-party audiences backed by behaviors and purchases at Target across top social channels.


your results with Roundel™ Kiosk near real-time reporting and use it to inform future campaigns.


a bump from Target brand love by co-branding and drive our guests right to your product pages.

Social ads are a standout with Target guests.

3/4 of Target guests are active social users.¹

Guests who say Target is their favorite place to discover products are 2x more likely to love digital advertising.¹

Roundel CPG advertisers running Pinterest promoted pins using first-party Target audiences and/or Pinterest interest segments have achieved +58% engagement rate and +40% CTR over Pinterest CPG averages.2


of Target guests say they notice ads on top social platforms1


of Target guest say they notice ads on top social platforms1

How brands drive success.

Mars Wrigley won Halloween with a multichannel experience.

Brand recognition and smart design boosted social and display ad engagement.

View case study Danone

Influencers by Roundel™ gave product launch the win.

“Roundel is constantly leveraging new customer insights to meet the customer how they shop and how they wish to consume information.”

CPG Director of Omni-Channel Marketing

Our Premium Partners

Run video and image ads across top social platforms, available with our first-party data for reaching the perfect audience. Plus, we make it a lighter lift as a managed service offering.

Social partners


More solutions.

Influencers by Roundel™

Our influencer network partner, LTK, gives your brand access to 10+ years of influencer marketing experience. We’ve partnered with them to bring you a solution that allows you to build authentic connections with guests through organic content posted from the people they trust.

Display by Roundel™

Roundel display ads get your brand in front of coveted Target shoppers to increase exposure and influence purchasing behavior on and off Target properties.

Search Ads by Roundel™

Search Ads by Roundel uses our first-party shopper data to help you understand and reach our loyal Target guests. Then drive them to convert on, the Target app, or in-store.

Interested in Social? Let’s chat.

1Roundel Consumer Insights 2021: Channel Synergy Digital Ad Sentiment
2Internal data from Pinterest and Roundel, based off 2023 campaigns

Tap into the largest screen in the room as you catch viewers sticking around for commercial breaks to watch their favorite content. CTV by Roundel™ allows you to run in connected TV placements, including those on smart-TV-connected digital devices (Roku Streaming Stick, Fire TV Stick, Xbox, etc.). We offer more premium inventory than OTT by offering ad placements that run only on the TV rather than on desktop and mobile. Target CTV ads to specific viewers to raise brand awareness while getting CTV measurement. When running CTV ads with Roundel, take video ads and digital video to a new level by reaching your target audience at the right time. Your CTV campaign is supported by precise targeting and audience measurement. The bonus is that your CTV advertising will appear only in non-skip, brand-positive environments, resulting in a full video completion rate.