Case Study

Roundel™ Media Studio
Target Product Ads by Roundel™

Smarter media management is in the air

Roundel™ helped a leading appliance company keep their air purifiers top of mind and make their media work smarter.


The brand wanted to increase purifier sales and considered another activation platform to optimize performance.


Roundel™ Media Studio provided a cost-effective management platform, carrying over the brand's existing Target Product Ads campaign while saving on DSP fees.


Testing Roundel Media Studio against their existing campaign structure within a different platform, the brand saw significant results in weeks. 


ROAS increase
on air purifier products


Reduction CPC
on average


ROAS increase
average after one month

Air on the side of success

After observing this performance, the brand now uses Roundel Media Studio for both floor and personal care campaigns.
Thanks to no DSP fees, Roundel Media Studio has allowed us to reduce our CPCs, leading to more working media being freed up.
– Associate Marketing Manager, eCommerce 

Roundel solutions used

Roundel™ Media

Roundel Media Studio – A self-service platform that lets you activate, manage and report out on your campaigns.

Target Product Ads

by Roundel™ 

Give your brand the first-seen advantage on and the Target app so you can grow sales.

Let’s talk

about your next multi-channel campaign.