Johnsonville Case Study

How one major brand increased purchases among loyalists.

Using retail-specific activation and Display by Roundel™, Johnsonville freshened up its in-store approach with a targeted campaign.

Young Family grilling on BBQ


Drive new sales among existing fans.

Previously, Johnsonville’s in-store activations consisted of couponing with a percentage-off purchase. The brand wanted to target loyalists—while still piggybacking off its national campaign—and close the loop connecting media spend to in-store and online sales.


how the brand connected with Target guests


and drive sales among verified Johnsonville purchasers


Johnsonville’s established national campaign



Remind fans (and Target guests) why they love the brand.

Using our custom audience data and Display by Roundel™, we were able to target the top quarter of Johnsonville purchasers with a campaign that featured clear messaging and an enticing offer.


Loyalists reached. In-store and digital sales lifted.

Johnsonville fans showed up for the campaign in store and online. Even better? Roundel measurement closed the loop and connected Johnsonville’s modest media spend to actual in-store and online sales.


lift in in-store sales


lift in online sales


increase in add-to-cart


Your products. Our guests. Match made.

When you work with Roundel, you’re able to leverage our one-of-a-kind data to tap into audiences that are custom-fit to your products, campaign, and goals. Even if those guests aren’t currently on a Target platform.


Increase consumer purchase frequency by targeting the right audiences.


Receive an accurate ROAS that includes online and in-store sales.


Optimize future campaign activations with audience insights.

Connect in a whole new way.

Let’s talk about your next multi-channel campaign.

Media designed by Target
Media designed by Target
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