Media designed by Target

Media
designed
by Target

At Roundel, it all starts with relationships. Through our unparalleled understanding of the Target guest and a commitment to collaboration, we create media experiences that help everyone discover the joy of everyday life.

At Roundel, it all starts with relationships. Through our unparalleled understanding of the Target guest and a commitment to collaboration, we create media experiences that help everyone discover the joy of everyday life.

Knowing our guests.

Our deep understanding of the Target guest gives us the ability to bring your brand to our community in curated, collaborative and highly impactful ways. The result is not just about stronger sales, but also stronger relationships with the people who matter most.

First-party data from 165M+

Target guests so you can reach unique audiences at scale.

Includes audiences of shoppers

who have made purchases in Target stores. (We see 30M+ weekly Target in-store visits.)

150+ premium publishing partners

through Bullseye Marketplace for brand-positive inventory that drives results.

76%

of Target guests say they use the Target app or Target.com while shopping in store.1

76%

of Target guests say they use the Target app or Target.com while shopping in store.

2x

more likely to splurge on spending compared to non-Target shoppers.2

Designed for engagement.

To seamlessly integrate into the lives of the Target guests, we first must understand them. It is with this level of intuition we develop solutions that are human, elevated, and unexpected in the best possible way.

Target Product Ads

by Roundel™

Sponsored product ad placements on Target.com and the Target app.

CTV

by Roundel™

Reach relevant and engaged audiences on their connected TV.

Display

by Roundel™

Our managed service offering that runs display ads across Target.com, the Target app, or across 150+ premium publishers.

Programmatic

by Roundel™

Activate Roundel’s custom audiences with brand-positive inventory via self-service within your DSP.

Search Ads

by Roundel™

Connect with guests searching on Google, with access to retail-specific ad formats, like Shopping Ads, that drive higher product visibility on search result pages.

YouTube Ads

Reach receptive audiences across YouTube with video ad placements.

Social

by Roundel™

Static, animated, and video ads on Facebook, Instagram, Pinterest, and Snapchat.

Influencers

by Roundel™

Co-branded content across Instagram, Pinterest, and TikTok created by influencers via LTK, a Target-approved global influencer network.

Designed for engagement.

To seamlessly integrate into the lives of the Target guests, we first must understand them. It is with this level of intuition we develop solutions that are human, elevated, and unexpected in the best possible way.

Target Product Ads

by Roundel™

Sponsored product ad placements on Target.com and the Target app.

CTV

by Roundel™

Reach relevant and engaged audiences on their connected TV.

Display

by Roundel™

Our managed service offering that runs display ads across Target.com, the Target app, or across 150+ premium publishers.

Programmatic

by Roundel™

Activate Roundel’s custom audiences with brand-positive inventory via self-service within your DSP.

Search Ads

by Roundel™

Connect with guests searching on Google, with access to retail-specific ad formats, like Shopping Ads, that drive higher product visibility on search result pages.

Youtube Ads

Reach receptive audiences across YouTube with video ad placements.

Social

by Roundel™

Static, animated, and video ads on Facebook, Instagram, Pinterest, and Snapchat.

Influencers

by Roundel™

Co-branded content across Instagram, Pinterest, and TikTok created by influencers via LTK, a Target-approved global influencer network.

Designed for bigger results.

Designed for bigger results.

2x

higher-than-benchmark engagement rate using Influencers by Roundel.

11%

year-over-year increase in candy sales’ total share at Target.

68%

of guests were new.
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#1 in annual spend

Millennials represent the highest-spending generation at Target.*

See the media and shopping behaviors that can inform your next buy.

Subscribe for the latest news and updates.

Source
1April 2022 Roundel Survey
2April 2023 Roundel Survey comparing Gen Zs who shop at Target at least once a month to those who do not shop at Target
*Based on Target guest spend for October 2022 to October 2023.