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Measurement clarity matters more than ever. As pressure to prove performance grows, Roundel connects media exposure to real Target guest behavior across channels, helping brands measure impact and make more confident decisions.
Roundel measurement is grounded in insights from first-party data across in-store, in-app and online shopping behavior.
Clear methodologies and verified outcomes help brands see what’s driving results.
From optimization to reporting, we help turn campaign performance into informed business decisions.
Hear from our leaders on what better measurement for brands looks like.
We give you the confidence to invest in us, because you know what kind of results you are getting and where you want to go next with your next campaign.
Better measurement starts with better visibility into real shopping behavior. Roundel connects signals across in-store, online, and in-app experiences to help brands understand performance with greater confidence.
Roundel’s core measurement capabilities help you move beyond assumptions and baseline sales reporting with clearer visibility into what’s driving results.
Partner with Roundel’s consultative measurement team to interpret performance, uncover new opportunities, and build smarter strategies.
Access performance reporting and measurement insights through a self-service destination built to help you explore results on your schedule.
Understand the true impact of your media investment beyond impressions.
Connect media exposure to real Target guest behavior across the path to purchase, from engagement and visitation to verified sales.
Measure how effectively your campaigns drive customer acquisition and brand growth.
We isolate the lift above expected performance and measure the sales your media truly drives
We isolate the lift above expected performance and measure the sales your media truly drives
lift in CTR
lift in ROAS
A pet care brand used Roundel’s closed-loop measurement capabilities to connect media exposure to verified sales outcomes.
Understand how media drives new guest growth. Beyond ROAS, we help brands see who they’re reaching for the first time and how media contributes to long-term value.
increase in ROAS
new-to-brand guests
Spin Master used Roundel’s new-to-brand measurement to identify key insights into new guest acquisition and long-term growth.
Explore the Measurement Playbook, created in partnership with Grocery Dive, for a closer look at how marketers navigating today’s evolving media measurement landscape.
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We believe measurement should be transparent, actionable and tailored to your business. By combining attribution, incrementality and strategic consulting, we help you understand campaign performance and business impact with greater confidence.
Every advertiser has different goals, budgets, and levels of measurement maturity.
Our team works closely with clients to understand the business questions they're trying to answer and recommends the methodology—or combination of methodologies—that will provide the most meaningful insights.
Privacy is built into our measurement approach.
We use privacy-conscious methodologies and secure data collaboration environments to measure campaign performance without exposing personally identifiable information (PII).
The right metrics depend on your campaign goals.
Yes. Some channels can be measured together, while others must be measured independently due to platform privacy restrictions. Our team helps you make meaningful comparisons with confidence.
Our attribution measures how advertising influences purchases across the buying journey. Using a multi-touch attribution model, we distribute credit across the customer touchpoints leading to a purchase, providing a more balanced view of campaign performance and identifying which channels contribute to conversions.
We believe transparent measurement starts with clear expectations. That means helping you understand:
So you can make smarter investment decisions with greater confidence.
Beyond overall sales, we measure how effectively campaigns attract new customers to your brand to answer questions like:
Incrementality measures the business results driven by your advertising. Unlike traditional attribution, it helps determine the true impact of your marketing investment. It’s one of the most reliable measurement ways to understand if your media is driving incremental growth.
2026 Target Internal Data
Based on total visits to Target properties in 2025
Incrementality measurement is available for eligible campaigns. Based on your campaign objectives, investment level, and measurement needs, your Roundel team can recommend the right approach for your business.