Meet
Target shoppers on the platforms and content they actively engage with.
Prove
the ROAS of your digital media with closed-loop measurement.
Deliver
your message in brand-positive environments on Target.com or our 150+ premium publishers.
by Roundel™
Target shoppers on the platforms and content they actively engage with.
the ROAS of your digital media with closed-loop measurement.
your message in brand-positive environments on Target.com or our 150+ premium publishers.
Onsite Display Ads
Onsite Display Ads
Advertisers can utilize display placements on Target.com and the Target app to influence and capture guests who are actively browsing, searching and buying products at or near the point of purchase.
Highlight Ads
35% of Target guests enter via the homepage. Highlight Ads put your brand within a highly viewable unit, inspiring guest action.
Our top site destination is the Product Detail Page. Maximize brand exposure by clearly featuring your products at the top of PDPs.
On Target.com, most visitors view 2-3 PDPs. Increase product consideration by featuring your items directly below the “add to cart” button.
Through our testing, these powerhouse ad placements have driven impressive outcomes across the following areas where they will live.
Highlight Ads’ performance was measured against the median performance of comparable homepage/PDP placements during Q4 2023.
Bullseye Marketplace
Bullseye Marketplace
Integrated Marketing Manager at Johnsonville
Native cost-per-click (CPC) ads on Target.com and the Target app aren’t just easy. Because you’re reaching high-intent shoppers, they’re easily one of the best solutions for ROAS.
Search Ads by Roundel uses our first-party shopper data to help you understand and reach our loyal Target guests. Then drive them to convert on Target.com, the Target app, or in-store.
Interested in Display? Let’s Chat.
Source
1June 2023 Target guest survey
Target display ads (native ads) on Target.com and the app help you reach the right Target shoppers using our first-party data. Beyond display ad placements like a Target banner ad, our display advertising placement extends to off the platform. So, you can use audience targeting, behavioral targeting, and in-market audiences through our display network of premium publishers. In addition to display advertising, we offer display + audio on top streaming platforms and video placements.
