The Roundtable

The
Roundtable
OCTOBER 13

The Roundtable is Roundel’s premier executive forum, bringing together Target’s broadest enterprise leadership with senior decision-makers across brands, agencies and platform partners. Gain exclusive perspectives, exchange ideas with industry peers and leave with the insights to shape stronger business decisions for 2027. 

Your seat at Target’s table

October 13, 2026

Executive Forum | 1:00–5:00 p.m. EST 


Cocktail reception | 5:00–6:30 p.m. EST

This event is by invitation-only.

Space is limited.

The Roundtable is Roundel’s premier executive forum, bringing together Target’s broadest enterprise leadership with senior decision-makers across brands, agencies and platform partners. Gain exclusive perspectives, exchange ideas with industry peers and leave with the insights to shape stronger business decisions for 2027. 

Table talk

The ideas shaping 2027 and beyond

A New Chapter of Target Growth

The next era of retail media is here. Jenny and Alexis will set the stage for the conversations ahead, the shifts shaping 2027 planning, the perspectives in the room and the questions we’ll explore together.

Jenny Holleran
VP Partner Solutions Group at Roundel
Alexis Williams
SVP Chief Corporate Affairs Officer at Target

Merchandising Authority: The Foundation for What’s Next

Guest expectations are changing, and Target is evolving to meet them. Take a deep dive into what’s influencing guest engagement and what those shifts will mean for brands planning with Roundel in 2027.

Matt Drzewicki
SVP at Roundel
Mara Sirhal
SVP Merchandising Home at Target
Amanda Nusz
SVP Merchandising Essentials and Beauty at Target
John Conlin
SVP Merchandising Food and Beverage at Target

Elevating the Guest Experience, Season After Season

The holidays only come once a year, but creating memorable seasonal moments is an effort that takes months. Go behind the scenes of one of Target’s biggest campaigns through a conversation with the leaders who helped bring it to life, exploring how strategy, creativity, and media work together to create growth for brands. 

Jenny Holleran
VP Partner Solutions Group at Roundel
Gigi Guerra
VP Creative Curation at Target
Greta Hanson
VP Guest Marketing Strategy at Target
Thomas Cordara
Group VP Stores at Target
Berit Bauer
VP Site Merchandising and Operations at Target

Partnerships Powering the Future of Discovery

Retail discovery today happens everywhere and is changing faster than ever. Hear from industry leaders on how creators, AI, search, and social are transforming how guests discover, shop and engage with brands.

Sarah Marzano
VP & Principal Analyst at EMARKETER
Bhaskar Mishra
VP Product Digital at Target
Kristen Patterson
VP Omnichannel Retail at Pinterest
Katie Babcock
Performance Director US Retail at Google

Measuring the Moments that Move Business

Measure today, plan for tomorrow. Explore the metrics that matter most now, including incrementality, new-to-brand growth, and everything you need to know when heading into 2027 planning.

Ryan Joe
Editor in Chief at AdWeek
Shawn McGahee
Sr. Director Performance & Insights at Roundel

Cocktail Reception

Sip, mingle, and spark something new where great drinks meet even better conversations.

Don’t miss this exclusive event

Join executives and industry leaders at the Roundtable for conversations on growth, emerging trends, and 2027 opportunities.

Let’s collaborate

Submit your information, and a Roundel representative will reach out soon.

Thank you for 
your interest

Event Details
The Roundtable
October 13, 2026

Executive Forum | 1:00—5:00 p.m. EST

Cocktail reception | 5:00—6:30 p.m. EST