Cannes

2026

Stand out where it matters most

Brands that win stand out with presence, clarity, and work that brings joy to clients’ experience. At Cannes, we’re showing leaders how they can break through the retail media noise to reach better outcomes through sharper insight, stronger context, and joyful media experiences.

Join us

Connect with Roundel in Cannes to learn how we help brands stand out in retail media.

Agenda

Over the week, connect with retail media experts to explore what’s next in the industry.

Day 1

Monday

June 22

Monday
, June 22

PANEL

Accelerating Conversion with Google, HundredX and Roundel

11:00 a.m.–12:00 p.m. GMT +2

With agents acting as the new advocate of your brand, what does it take to stay visible, trusted, and conversion-ready?

Join Deloitte Digital, Google, and HundredX for an executive conversation on how agentic commerce and independent data is reshaping the path to purchase in retail. As discovery shifts to AI-driven experiences, the session will highlight how generative engine optimization (GEO), personalization, verified independent human data, and a Unified Commerce Platform (UCP) can strengthen the path from discovery to checkout. We’ll also discuss what this means for your owned properties, and what AI-driven search and agentic commerce mean for brand presence, product signals, and the future of retail media.

Featured

Brian Nielsen

Sr. Director, Partner Solutions Group at Roundel

  • Robert Pace, Founder & CEO at HundredX
  • Katie Babcock, Performance Director, US Retail at Google
  • Apurva Pangam, Commerce Practice Leader at Deloitte Digital
11:00 a.m.–12:00 p.m. GMT +2

PANEL

Shoppers don’t think in channels. Neither should you.

3:30 p.m.–4:00 p.m. GMT +2

Discovery can happen anywhere. Consumers move fluidly between social platforms, creators, retail environments and brand experiences, creating new opportunities for connection at every touchpoint.

This conversation explores how brands are combining commerce, creativity and technology to engage consumers, build relevance and drive growth in an increasingly connected world.

Featured

Matt Drzewicki

SVP at Roundel

  • Gina Gray, Chief Growth Officer at DonerColle Partners (Moderator)
  • Benoit Vatere, CMO at Liquid Death

 

Additional panelists featured.

3:30 p.m.–4:00 p.m. GMT +2

Discussion

eMarketer Fireside Chat with Sarah Marzano

4:45 p.m.–5:05 p.m. GMT +2

Shawn McGahee

Sr. Director, Performance & Insights at Roundel

Sarah Marzano

VP and Principal Analyst at eMarketer

Shawn McGahee

Sr. Director, Performance & Insights at Roundel

Sarah Marzano

VP and Principal Analyst at eMarketer

Additional panelists featured.

4:45 p.m.–5:05 p.m. GMT +2

Day 2

Tuesday

June 23

Tuesday
, June 23

Panel

Performance by design: AI platforms and human expertise

9:30 a.m.–9:50 a.m. GMT +2

From automation and personalisation to measurement and optimisation, AI promises efficiency and scale – but where does human expertise make the difference between success and failure?



This panel will challenge the hype, examine real-world applications, and explore how the smartest organisations are combining technology and talent to deliver measurable results, while keeping the shopper experience and commercial performance front and centre.

Featured

Jenny Holleran

VP, Partner Solutions Group at Roundel

  • Claire Trbovic, Global Head of Product at SMG
  • Alison Weissbrot, Executive Editor at ADWEEK
  • Nick Hamilton, SVP, Head of Technology at Kroger Precision Marketing
9:30 a.m.–9:50 a.m. GMT +2

Happy Hour

Cocktails & Connections

4:30 p.m.–6:30 p.m. GMT +2

Sip, mingle, and spark something new where great drinks meet even better conversations.

4:30 p.m.–6:30 p.m. GMT +2

Day 3

Wednesday

June 24

Wednesday
, June 24

Brunch

Women in Leadership Brunch

12:00 p.m.–2:00 p.m. GMT +2

Presented by

Join Michelle Mesenburg and Mel Robbins, founder, author and podcast host, for Target’s 3rd annual Women in Leadership Brunch. An intimate, interactive, and inspiring conversation you don’t want to miss.



Mel Robbins is one of the most influential voices in personal development, a global phenomenon in podcasting and publishing, and the author of “The Let Them Theory”, the #1 selling book of 2025. She’s the creator and host of the Golden Globe-nominated “The Mel Robbins Podcast”. With 11 million weekly podcast listeners in 194 countries, Robbins is a defining force in mindset, wellness and modern media.

Speaker Information

Michelle Mesenburg

SVP and Chief Brand Officer, Target

Mel Robbins

Founder, Author, Podcast Host

Michelle Mesenburg

SVP and Chief Brand Officer, Target

Mel Robbins

Founder, Author, Podcast Host

12:00 p.m.–2:00 p.m. GMT +2

Day 4

Tuesday

June 25

Tuesday
, June 25

GROUP CHAT

Retail media escapes the shelf

3:05 p.m.–3:50 p.m. GMT +2

Retail media has entered its next chapter—one where the most valuable moments happen far beyond the retailer’s own platform. As consumers move fluidly across search, streaming environments, and social discovery, RMNs are evolving from closed ecosystems into intelligent, AI-powered influence engines that operate across the entire consumer journey.



Explore how retailers and brands are using AI to scale personalization, optimize off-platform engagement, and turn commerce signals into real-time media intelligence. Because the future of retail media isn’t confined to where people shop: it’s shaping how people discover, decide, and buy everywhere.

Featured

Jenny Holleran

VP, Partner Solutions Group at Roundel

  • Ryan Joe, Editor and Chief at ADWEEK (Moderator)
  • Kristin Patterson, VP of Omnichannel Retail at Pinterest
  • Stephanie Sandbo, Chief Revenue Officer at LTK
  • Katie Babcock, Director of Retail Performance Solutions at Google

 

Additional panelists featured.

3:05 p.m.–3:50 p.m. GMT +2

Each year brings a wealth of learnings and conversations that are essential for marketers…equal parts celebration of what we’ve done and where we’re going.

Schedule a meeting

Connect with Roundel’s leaders for personalized expertise that fuels better outcomes for your brand.

Content studio highlights

Watch the discussions from Cannes 2025 and learn more about how you can stand out in the retail media landscape.

So inspiring to hear from such a wide array of talent. Going next year is a must!

Keep up with us

Explore our findings from Cannes to follow how retail media is moving from interruption to attraction.

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