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Catch up on the conversations from Roundel Live and take the ideas into your next plan. Explore how guest understanding, intentional discovery, and smarter measurement can help drive growth.
Take the thinking from Roundel Live into your 2027 plans with key insights, planning frameworks, and resources all in one place.
Target guests move between digital and physical experiences as they discover, consider, and decide what’s right for them. Understanding how they shop can help brands plan around guest behavior, not the channel.
Discovery can happen at any point in the shopping journey. By planning around the right moments and using guest insights to guide the experience, brands can make those moments more relevant.
The strongest plans keep evolving. Measurement helps brands understand what’s working, learn from performance, and use those insights to make smarter media decisions moving forward.
Hear from Target leaders and our brand partners on understanding the Target guest, creating more meaningful moments of discovery, and using measurement to help move your business forward.
Get closer to the Target guest and understand how shifting behaviors, discovery expectations, and decision-making moments can open new opportunities for your brand.
Learn a practical framework for turning guest understanding into more relevant discovery moments and media plans.
See how seasonal and cultural moments create windows of relevance, and how to show up while demand is forming.
See how merchandising, media, and marketing work together to create more connected experiences and stronger outcomes.
Learn how measurement can help prove impact, uncover what changed, and guide smarter investment decisions.
See how partnership, test-and-learn planning, and performance signals can help a growing brand build momentum.
Connect with our team to find the right media solutions for your brand.
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Source
12026 Target Internal Data