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Baby Brand Case Study
Baby | Target Product Ads by Roundel™ | Display by Roundel™ | Roundel™ Search Ads
Smarter, strategic keywords with Target Product Ads by Roundel™ helped one brand stand out in a competitive category.
With so many baby brands out there, this brand knew visibility was key to reaching more parents—and needed to achieve it without overspending.
With Roundel™ and partner Bluebird Group, the brand refined their Target Product Ads placements, driving more efficient media spend, visibility and higher sales.
Bid amplifiers helped this baby brand spend their money on all the search terms that matter to parents (leak free, chlorine) instead of ones that don’t, resulting in more reach and conversion for fewer dollars.
ROAS on omni-channel SKUs1
lower cost-per-click than competitors1
higher ROAS on select keywords1
Target Product Ads helps brands, like this baby one, tap into all the right key words to grow their business, which is essential when your category is full of competition.
Working with Target Product Ads and Roundel helps emerging brands increase their visibility and drive sales on Target.com…Leveraging keyword research and campaign data to increase SOV on niche keywords and relying less on costly generic keywords can help emerging, better-for-you brands have more efficient media.
— Retail Media Director
Give your brand the first-seen advantage on Target.com and the Target app so you can grow sales.
Get your brand in front of real shoppers with ad placements, on and off Target.com.
Leverage first-party data to both reach and understand loyal Target guests.
about your next multi-channel campaign
about your next multi-channel campaign
Source
1Target Internal Data: 2024 Baby Brand Case Study
