Play smarter: how Spin Master drove powerful brand growth

Spin Master, a leading children’s entertainment company, partnered with Roundel and Google to pilot Precision Plus by Roundel™, an AI-powered performance engine that blends Target’s first-party data with leading ad tech.

OPPORTUNITY

Spin Master aimed to grow its brand at Target by reaching relevant and new-to-brand guests, improving ROAS, and driving incremental growth.

SOLUTION

Spin Master used Precision Plus by Roundel™ to run a Performance Max campaign via Search Ads 360, reaching high-intent guests through omnichannel targeting and unified measurement.

RESULTS

Spin Master achieved higher click rates, stronger ROAS, and greater new-to-brand growth.

98^%

increase in CTR¹

22^%

decrease in CPC¹

88^%

increase in ROAS¹

Precision Plus by Roundel™ emerges as a powerful media solution

As a result, it drove acquisition, retention, and converted over 40% of new-to-brand Target guests using AI-driven targeting and first-party data.

By combining Target’s rich guest insights with Google’s Performance Max, we reached high-intent shoppers with standout results—driving growth and innovation for Spin Master. Building on that success, we deepened investment heading into the holiday season with Roundel as a true strategic partner.

— Retail Media Manager Spin Master

ROUNDEL SOLUTIONS USED

Precision Plus

by Roundel™

Roundel’s proprietary objective-based buying solution combines Target’s guest data with third party signals to optimize media in real time for smarter, more efficient campaigns.