Thank you to everyone who joined Roundel’s Growth Summit. It was great to connect in person with our Target brand partners. Through hands-on education and tailored conversations, the event showed how Target’s integrated strengths and measurement drive measurable media growth.
5 key takeaways:
Lead with the Target guest
Understanding how the Target guest discovers, shops, and decides should guide every strategy.
Growth comes from connected experiences
The strongest brands connect discovery, consideration, conversion, media, and marketplace into one seamless journey.
Start with a strong foundation
A strong assortment, compelling content, and consistent Target.com presence drive performance.
Test, learn, and scale
Start focused, move quickly, learn from results, and expand what works.
Measure real impact
Focus on meaningful business outcomes like sales lift, incrementality, and new-to-brand growth—not just clicks and impressions.
Check out some of our highlights from this year’s Growth Summit