Target
Product Ads

by Roundel™

Premium, native ad placements on Target.com and the Target App. It’s how your brand stands out to high-intent guests, in all the online places they love to shop. View full ad specs here.

Greater ROAS

With a cost-per-click (CPC) format, you only pay when guests actively engage with your ad, meaning your media dollars simply work harder and return greater.

Quick and precise

Leverage all the right keywords to draw guests’ attention, with automated or manual capabilities. And once you’ve chosen what products to promote, ads go live within 24-48 hours.

Measurable success

Know precisely how your campaigns are performing with direct sales reports from select partners. Connect ad performance and sales data with closed-loop reporting.

Optimize your results in one hub

Sign up for Roundel™ Media Studio

Find more shopping carts

6x

conversion rate when guests search on Target.com1

3–5x

higher average ROAS when using Target Product Ads2

Products of success

Explore how Target Product Ads helps brands not just reach their goals, but surpass them.

Sparkling Ice stacks Target Product Ads and Display by Roundel™ to drive 40% ROAS increase

View case study

Learn how Unilever drove a 70% ROAS increase with Influencers by Roundel™

View case study
View case study Chobani®

See how Chobani tackled Back-to-School season using Roundel’s full-funnel approach

View case study

We want our online guests to have the same welcoming experience as in a Target store. When we expanded sponsored placements, it was based on positive guest reactions. That makes for an easy win for brands.

– Sr. Director, Ad Products

Get support in standing out

Choose one of our premium partners to help your products reach more eyes and carts. 

TPA Partner Directory

MORE ROUNDEL SOLUTIONS

Search Ads

by Roundel™ 

Search Ads by Roundel uses our first-party shopper data to help you understand and reach our loyal Target guests. Then drive them to convert on Target.com, the Target app, or in-store.

Learn more

Programmatic

by Roundel™ 

Display, video, and app placements available programmatically across premium publisher content, all within the DSP of your choice as a Roundel self-service offering.

Learn more

Display

by Roundel™ 

Run Display ads on Target properties or across Bullseye Marketplace, our private, publisher-direct marketplace of 150+ premium sites, to connect with guests on their favorite content. Tap into audio, display, and video placements with our managed service offering.

Learn more

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Source
1Internal Target data pulled via Adobe Analytics, verified May 2023
2First-party Target data, verified May 2023