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SOCIAL BY
ROUNDEL™

Hit the bullseye with
social ad targeting
backed by real sales data.

Connect with Target guests on the social platforms they love.

Social by Roundel™ offers a guest-first way to increase brand exposure and influence purchasing behavior across Facebook, Pinterest, and Snapchat. By working with Roundel, you gain brand credibility and the ability to reach Target’s first-party guests.

  • Reach Target’s first-party audiences at scale via any device with static, animated, or video ad placements.

  • Co-market with Target on social channels to build brand credibility across the buyer’s journey as guests actively shop and search.

  • Measure closed-loop sales impact of your media on select platforms, and target millions of Target guests based on transactional and behavioral data.

Reach Target’s first-party audiences at scale via any device with static, animated, or video ad placements.

Co-market with Target on social channels to build brand credibility across the buyer’s journey as guests actively shop and search.

Measure closed-loop sales impact of your media on select platforms, including Pinterest, and access transactional and behavioral data on millions of Target guests.

Engagement across platforms. On any device. At scale.

Launch your omnichannel campaign with static, animated, or video ad placements on the social platforms that shoppers use every day, enabled by the scale and quality of Target’s first-party data.

Facebook Icon

Facebook

2.7 billion people use Facebook every month to connect with friends and family and to discover things that matter.1 Proactively reach and connect with this active audience where they are.

Facebook Image and Carousel Ads

Make an impact on Target guests in the highly engaging Facebook newsfeed through Roundel™ Managed Service.

  • Available Placements:
    1. Desktop
    2. Mobile
    3. App
    4. Omnichannel
  • Available Targeting:
    1. First party
    2. Geo-targeting
  • Reporting:
    1. Standard platform metrics (e.g., click-thru rate (CTR), social engagement rate)

Facebook Video

Reach the Target guest like never before through impactful Facebook video ads via Roundel™ Managed Service.

  • Available Placements:
    1. Desktop
    2. Mobile
    3. App
    4. Omnichannel
  • Available Targeting:
    1. First party
    2. Geo-targeting
  • Reporting:
    1. Standard platform metrics (e.g., click-thru rate (CTR), social engagement rate)
Snapchat Icon

Snapchat

People using Snapchat spend over 30 minutes on the app every day, and they aren’t shy to express themselves.4 With Snapchat ad placements, you can deliver full-screen, digital ads to this captive audience.

Single Image or Video Snap Ads

Reach guests at any stage of the funnel with Snap Ads using Target’s first-party data through Roundel™ Managed Services.

  • Available Devices:
    1. Mobile only
  • Available Placements:
    1. Standard video (vertical only, full screen)
  • Available Targeting:
    1. First party
    2. Geo-targeting
  • Reporting:
    1. Standard platform metrics (e.g., click-thru rate (CTR), social engagement rate)
Pinterest Icon

Pinterest

83% of users make a purchase after seeing a brand’s content on Pinterest.2

Now you can close the loop on ad spend and drive engagement with Roundel’s managed service.

We’ve seen increases in engagement rate and click-through rate that exceed Pinterest CPG pin performance year-to-date:

5%
higher engagement rate across Pinterest campaigns with Roundel™ overall3
123%
higher engagement rate across Pinterest performance campaigns (Keyword and Shopping Pins) with Roundel™3
43%
higher click-through rate across Pinterest performance campaigns (Keyword and Shopping Pins) with Roundel™3

Pinterest Promoted Pins

The standard ad format. Advertisers pay to promote ads to increase reach, improve targeting, and enable people to take action on the ideas they’re most interested in.

  • Format:
    1. Static or Image ad (.png or .jpeg)
  • Targeting:
    1. Audience
    2. Interest targeting
  • Placement:
    1. Home feed
  • Bid Type:
    1. CPM
  • Reporting:
    1. Standard platform metrics (e.g., impressions, engagement rate, clickthrough rate [CTR])
    2. Roundel closed-loop sales (e.g., Sales per thousand impressions [SPM], return on ad spend [ROAS] at the brand level)

Pinterest Video Pins

Inspire pinners using sight, sound, and motion with Video Pins. These pins add an extra element of surprise and delight within the user’s feed, featuring standard and max-width videos.

  • Format:
    1. Video Pin in standard or max width (.mp4, .m4v, or .mov file)
  • Targeting:
    1. Audience
    2. Interest targeting
  • Placement:
    1. Home feed
  • Bid Type:
    1. CPM
  • Reporting:
    1. Standard platform metrics (e.g., impressions, engagement rate, clickthrough rate [CTR])
    2. Roundel closed-loop sales (e.g., Sales per thousand impressions [SPM], return on ad spend [ROAS] at the brand level)

Pinterest Carousel Pins

Carousel is a Pinterest format that allows for up to five cards in a single pin. Pinners can scroll left to right to see other images in the carousel, or they can click each card to link to the product on Target.com.

  • Format:
    1. Carousel ads w/multiple image (static only)
  • Targeting:
    1. Audience
    2. Interest targeting
  • Placement:
    1. Home feed
  • Bid Type:
    1. CPM
  • Reporting:
    1. Standard platform metrics (e.g., impressions, engagement rate, clickthrough rate [CTR])
    2. Roundel closed-loop sales (e.g., Sales per thousand impressions [SPM], return on ad spend [ROAS] at the brand level)

Pinterest Performance – Promoted Pins (Keyword)

Different than the standard Pinterest Promoted Pins, these ads are linked to broad or phrase-match keywords and served in response to pinners actively searching the platform to discover ideas.

  • Format:
    1. Promoted Pin (.jpg file), video pins (.mp4 or .mov file)
  • Bid Type:
    1. Cost per click (CPC)
  • Reporting:
    1. Standard platform metrics (e.g., impressions, engagement rate, clickthrough rate [CTR])
    2. Roundel closed-loop sales (e.g., Sales per thousand impressions [SPM], return on ad spend [ROAS] at the brand level)
    3. Top 10 keywords by social engagement rate

Pinterest Performance - Shopping Pins

These are product pins generated from the Roundel product feed, making Pinterest shoppable for high-intent shoppers and curious pinners.

  • Format:
    1. Pins generated from product feed (TCINs)
  • Targeting:
    1. Inferred from product feed
  • Placement:
    1. Search
  • Bid Type:
    1. CPM
  • Reporting:
    1. Standard platform metrics (e.g., impressions, engagement, CTR)
    2. Roundel closed-loop sales (e.g., SPM, ROAS at the brand level)
    3. Top 10 Keywords by social engagement rate

Let’s change media for good.

Contact Us

Sources

1Facebook for Business, “Grow your business from anywhere with Facebook,” https://www.facebook.com/business/marketing/facebook
(accessed October 21, 2020).

2Andrew Lipsman, “Pinterest Is the Talk of ShopTalk as It Eyes IPO,” eMarketer, March 6, 2019,
https://www.emarketer.com/content/pinterest-is-the-talk-of-shoptalk-as-it-eyes-ipo (accessed October 22, 2020).

3Pinterest first-party data, date range 1/1/20 - 10/1/20

4Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.