What makes our solutions different?
Our first-party transactional and behavioral data comes from 30M+ weekly in-store Target guests (and even more online). And our audiences are built from unique guest profiles using verifiable data, with behavior, audience, and measurement all in the same database to power provable results.
Closed-loop measurement Our media solutions are built with Roundel™ proprietary closed-loop measurement that connects ads to actual sales—and proves ROAS ...
Our media solutions are built with Roundel™ proprietary closed-loop measurement that connects ads to actual sales—and proves ROAS. You can easily determine the best-performing ad, network, and channel, and justify the budget based on measurable results that improve the bottom line.
Brand-positive environments We place your brand only in positive, relevant environments from our premium inventory of top publishers ...
We place your brand only in positive, relevant environments from our premium inventory of top publishers. This prevents it from association with negative and inappropriate content. In other words, your ads run only where Target is willing to run its own advertising. It’s all rooted in our commitment to end-to-end campaign transparency—from where your ads appear to how they impact actual retail sales and ROAS.
You want more control over your media buys?
Use custom, cookie-less audiences via your own DSP.
You want to influence customer purchases across popular social platforms?
Engage with shoppers where they are online—across Facebook, Pinterest, and Snapchat—with static, animated or video ad placements.
Let’s change media for good.