Retail media just got a whole lot smarter, faster, and outcome focused. Introducing our new AI-powered performance engine that helps brands achieve smarter activation, faster optimization, and scalable performance.
Now you can transform data from 165M+ Target guests into better outcomes
From in-store to online to Target’s loyalty program, Precision Plus by Roundel™ allows you to tap into one of the most comprehensive sets of transactional guest data, enhanced by AI-learning from the biggest and brightest platforms.
165M+ Target guest signals are captured across in-store, online, and in-app loyalty
Data collaboration with leading platforms and AI-learning drives optimizations in real time
Awareness
Consideration
Conversion
Closed-loop measurement authenticates optimizations so you can hit the right objectives
165M+ Target guest signals are captured across in-store, online and in-app loyalty
Data collaboration with leading platforms and AI-learning drives optimizations in real time
Awareness
Consideration
Conversion
Closed-loop measurement authenticates optimizations so you can hit the right objectives.
AI-powered. Human-guided.
While AI optimizes campaign performance, it still needs a personal touch. Your expert account manager is the same person who represents your buy.
Dedicated support to understand your needs
Better input to drive results
Closed-loop measurement for greater visibility
Confidence behind every buy
Faster deployment
New platforms, formats, and placements
Transparent pricing
Clear cost breakdown, ensuring full visibility into your investment
Thousands of optimizations
for every campaign
Choose your objective
Your media spend adapts in real time to meet your goals. Delivering results that outperform standard campaigns.
AWARENESS
55%
CPM decrease*
*From early tests on Meta and Pinterest
CONSIDERATION
843%
CTR increase*
*From early tests on Google, Meta, and Pinterest
CONVERSION
103%
ROAS increase*
*From early tests on Pinterest
Ready to get started?
Don’t leave your media buying to chance. Set clear outcomes and achieve the results you need with Precision Plus by Roundel™.