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Retail media just got a whole lot smarter, faster, and outcome focused. Introducing our new AI-powered performance engine that helps brands achieve smarter activation, faster optimization, and scalable performance.
From in-store to online to Target’s loyalty program, Precision Plus by Roundel™ allows you to tap into one of the most comprehensive sets of transactional guest data, enhanced by AI-learning from the biggest and brightest platforms.
165M+ Target guest signals are captured across in-store, online, and in-app loyalty
Closed-loop measurement authenticates optimizations so you can hit the right objectives
165M+ Target guest signals are captured across in-store, online and in-app loyalty
Data collaboration with leading platforms and AI-learning drives optimizations in real time
Closed-loop measurement authenticates optimizations so you can hit the right objectives.
While AI optimizes campaign performance, it still needs a personal touch. Your expert account manager is the same person who represents your buy.
New platforms, formats, and placements
Your media spend adapts in real time to meet your goals. Delivering results that outperform standard campaigns.
CPM decrease*
*H1 2025 vs H1 2024 on Pinterest, Meta and BMP
*H1 2025 vs H1 2024 on Google, Pinterest, Meta and BMP
ROAS increase*
*H1 2025 vs H1 2024 on Google, Pinterest and BMP
Don’t leave your media buying to chance. Set clear outcomes and achieve the results you need with Precision Plus by Roundel™.
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