NEW

Precision Plus by Roundel™

Retail media just got a whole lot smarter, faster, and outcome focused. Introducing our new AI-powered performance engine that helps brands achieve smarter activation, faster optimization, and scalable performance.

Now you can transform data from 165M+ Target guests into better outcomes

From in-store to online to Target’s loyalty program, Precision Plus by Roundel™ allows you to tap into one of the most comprehensive sets of transactional guest data, enhanced by AI-learning from the biggest and brightest platforms.

165M+ Target guest signals are captured across in-store, online, and in-app loyalty

Google
Data collaboration with leading platforms and AI-learning drives optimizations in real time

Awareness

Consideration

Conversion

Closed-loop measurement authenticates optimizations so you can hit the right objectives

165M+ Target guest signals are captured across in-store, online and in-app loyalty

Google

Data collaboration with leading platforms and AI-learning drives optimizations in real time

Awareness

Consideration

Conversion

Closed-loop measurement authenticates optimizations so you can hit the right objectives.

AI-powered.
Human-guided.

While AI optimizes campaign performance, it still needs a personal touch. Your expert account manager is the same person who represents your buy.

Dedicated support to understand your needs

Better input to drive results

Closed-loop measurement for greater visibility

Confidence behind every buy

Faster deployment

New platforms, formats, and placements

Transparent pricing

Clear cost breakdown, ensuring full visibility into your investment

Thousands of optimizations

for every campaign

Choose your objective

Your media spend adapts in real time to meet your goals. Delivering results that outperform standard campaigns.

AWARENESS

55%

CPM decrease*

*From early tests on Meta and Pinterest

CONSIDERATION

843%

CTR increase*

*From early tests on Google, Meta, and Pinterest

CONVERSION

103%

ROAS increase*

*From early tests on Pinterest

Ready to get started?

Don’t leave your media buying to chance. Set clear outcomes and achieve the results you need with Precision Plus by Roundel™.

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