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Zbar Case Study
Food and Beverage | Target Product Ads by Roundel™ | Display by Roundel™ | Experiential Activations
Zbar partnered with Roundel on a full-funnel strategy to build brand affinity through meaningful connections, including a standout presence at USA Cup, North America’s largest youth soccer tournament.
Zbar sought to deepen digital engagement and stay top-of-mind during key shopping moments by connecting with new and existing customers across touchpoints.
With Roundel, Zbar launched a 360° retail strategy across digital, in-store, and experiential touchpoints, that increased engagement, boosted digital performance, and delivered measurable results.
Zbar strategically activated across digital, physical, and experiential touchpoints, meeting active kids and families where they live, play, and engage.
YOY ROAS growth1
YOY digital penetration increase1
impressions through a full-funnel campaign1 with 8M+ event impressions2
This partnership connected with guests across multiple touchpoints, reaching online shoppers through sponsored Target Ads by Roundel™ and dynamic Display Ads by Roundel™.
While also building connections and capturing on-site engagement with families through experiential activations like Drive Up and sampling at the USA Cup, Roundel leveraged first-party data and guest insights to drive deeper engagement and deliver measurable results.
Target USA Cup was the perfect way to get Zbars in the hands of active kids. Zbar participated in multiple touchpoints at the tournament with branding all over. Our presence looked amazing! The Roundel team made planning seamless and fun. And execution was great!
— Marketing Manager
Zbar
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