Nestlé Case Study

Display by Roundel™  |  Food and Beverage  |  In-Store Service Hubs by Roundel™

A recipe for holiday success

Nestlé sought a boost for their full-funnel holiday campaign, and Roundel brought a key solution with new In-Store Service Hub placements.

OPPORTUNITY

Nestlé needed an innovative, in-store solution to maximize their holiday campaign’s performance at Target.

SOLUTION

With Roundel, Nestlé crafted a strong 360-degree holiday campaign featuring new In-Store Service Hub placements and digital Display ads.

RESULTS

The more touchpoints, the merrier. Adding the perfect mix of In-Store Service Hub and digital Display solutions to their strategy allowed Nestlé to connect with more guests across their shopping journeys, driving higher sales and engagement.

51M+

impressions across 1,700 stores1

14%

increase in average item sales for seasonal products1

3%

incremental sales lift from in-store placements and sampling1

Spreading cheer, driving results

With In-Store Service Hubs by Roundel™, and additional support for in-store sampling experiences, Nestlé’s omnichannel strategy received a boost in physical aisles, capturing more attention and filling more carts.

Display by Roundel™ ads took their campaign further into online spaces. Inspiring more joy in more guests and delivering greater outcomes for their business.

ROUNDEL SOLUTIONS USED

In-Store Service Hubs

by Roundel™

Connect with shoppers through interactive digital hubs, strategically placed in Target’s high-traffic areas to boost brand visibility.

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Display

by Roundel™

Get your brand in front of real shoppers with ad placements, on and off Target.com.

Learn More

Let’s talk

about your next multi-channel campaign

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Source

1Roundel™ Kiosk