Display by Roundel™ | Food and Beverage | In-Store Service Hubs by Roundel™
A recipe for holiday success
Nestlé sought a boost for their full-funnel holiday campaign, and Roundel brought a key solution with new In-Store Service Hub placements.
OPPORTUNITY
Nestlé needed an innovative, in-store solution to maximize their holiday campaign’s performance at Target.
SOLUTION
With Roundel, Nestlé crafted a strong 360-degree holiday campaign featuring new In-Store Service Hub placements and digital Display ads.
RESULTS
The more touchpoints, the merrier. Adding the perfect mix of In-Store Service Hub and digital Display solutions to their strategy allowed Nestlé to connect with more guests across their shopping journeys, driving higher sales and engagement.
51M
impressions across 1,700 stores1
14%
increase in average item sales for seasonal products1
3%
incremental sales lift from in-store placements and sampling1
Spreading cheer, driving results
With In-Store Service Hubs by Roundel™, and additional support for in-store sampling experiences, Nestlé’s omnichannel strategy received a boost in physical aisles, capturing more attention and filling more carts.
Display by Roundel™ ads took their campaign further into online spaces. Inspiring more joy in more guests and delivering greater outcomes for their business.
ROUNDEL SOLUTIONS USED
In-Store Service Hubs
by Roundel™
Connect with shoppers through interactive digital hubs, strategically placed in Target’s high-traffic areas to boost brand visibility.