Elevate your every campaign
Get started
This event has passed, but more is coming soon. Check back for updates on Expo West 2027.
Catch highlights from Roundel’s panels, conversations, and key moments from the week.
At this year’s Natural Products Expo West, the lesson was tough to miss: growth is more than just showing up, it’s about showing up with purpose. Through our conversations with brands, partners, and industry leaders, the same few themes kept surfacing again and again.
The most successful brands aren’t operating in silos, they’re building deeply integrated partnerships that unlock smarter growth.
Through our connection to Target, Roundel is uniquely positioned to bridge the gap between media, merchandising, and the in-store experience. This level of integration, along with a deep understanding of the Target guest allows brands to show up with intention at moments that matter most.
In a crowded, fast-moving category landscape, distinctiveness is what drives results. By leveraging first-party data and retail signals, Roundel empowers brands to craft the kind of messages that resonate more deeply and turn attention into action. By leveraging first-party data and retail signals, brands can craft messaging that resonates more deeply and turn attention into action at the shelf and beyond.
Brands need to keep up with today’s consumer as they bounce between screens, scroll social, and wander aisles. Roundel’s omnichannel capabilities help brands show up seamlessly across digital, social and in-store. By hitting multiple touchpoints with a consistent voice and timing, Roundel helps brands create experiences that turn discovery into conversion.
Drive grocery and CPG growth with Roundel’s data-driven media solutions
Join us for a curated experience celebrating Target’s partnerships and growing your brand’s value with Roundel
Tap into the latest retail media technology with Roundel
