October 28, 2026 | 1:00–2:00 p.m. CT
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Roundel Live

Target turns guest insights into smarter moments of discovery, connected growth, and measurable results. Learn the practical strategies that help meet your business objectives.

The New Playbook

See what’s shaping tomorrow’s growth

Look ahead to how your brand can better understand the Target guest, design for the moments that matter, and use measurement to drive smarter decisions.

The Target guest advantage

Understand how Target guests discover, decide, and shop across connected moments, and what those shifts mean for your brand.

An elevated discovery experience

Learn how to turn guest signals, seasonal moments, and media experiences into more relevant brand strategies.

Discovery drives performance

See how measurement, partnership, and real brand examples help turn discovery into measurable growth.

One strategy. One Target.

Agenda

Plan for stronger performance

October 28, 2026 | 1:00–2:00 p.m. CT

Join Target and Roundel leaders and brand partners for one hour of fresh thinking, real-world success, and a first look at the insights, playbooks, and brand stories shaping the future—all powered by ideas built to move business forward.

1

The Guest Shift

Presented by Jenny Holleran & Shawn McGahee

Get closer to the Target guest and understand how shifting behaviors, discovery expectations, and decision-making moments can open new opportunities for your brand.

2

Designing Discovery

Presented by Justin Hayes & Ami Lathia

Learn a practical framework for turning guest understanding into more relevant discovery moments and media plans.

3

Moments That Move Markets

Presented by James Gourde

See how seasonal and cultural moments create windows of relevance, and how to show up while demand is forming.

4

Connected Growth

Presented by Brian Nielsen & Chris Banken

See how merchandising, media, and marketing work together to create more connected experiences and stronger outcomes.

5

Proving Performance

Presented by Shawn McGahee & Alpa Chandan

Learn how measurement can help prove impact, uncover what changed, and guide smarter investment decisions.

6

Partnership Spotlight

Presented by Katy Hershey & Keisa Zastrow

See how partnership, test-and-learn planning, and performance signals can help a growing brand build momentum.

What’s next starts now

Join our leaders and brand partners for one hour of fresh thinking, real-world success, and ideas built to move business forward.

Want to get started before Roundel Live?

Turn discovery into decisions

See how Target Product Ads by Roundel™ can help your products stand out with high-intent Target guests.

More questions about Roundel?

Connect with our team to find the right media solutions for your brand.

100M+

Target circle™ members with first-party data so you can build relationships at scale.2

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