PROGRAMMATIC
BY ROUNDELTM

Connect your brands
with real people through
custom audiences you’ve
always wanted to reach.

How it works

Programmatic media that puts you in control—and is exclusive to Roundel.

Proprietary, first-party data backed by purchases and consumer behaviors across Target. Overlaid on brand-positive inventory. Accessible by your preferred DSP. No walled gardens here. Just the flexibility to transact programmatically, at scale, on your terms.

Put the power of Target’s proprietary audiences to work for your brands and change how you execute programmatic media for the better.

Features

  • Real-people audiences

    Real-people audiences

  • Real-people audiences

    Purchase media within your preferred DSP

  • Real-people audiences

    Brand-positive environments

  • Real-people audiences

    Contextual relevance

  • Real-people audiences

    Not limited to brands carried only by Target

  • Real-people audiences

    Reporting within your tech stack

Real-people audiences

Real-people audiences

Real-people audiences

Purchase media within your preferred DSP

Real-people audiences

Brand-positive environments

Real-people audiences

Contextual relevance

Real-people audiences

Not limited to brands carried only by Target

Real-people audiences

Reporting within your tech stack

Details

Let’s partner on programmatic media
like never before.

Here’s what you need to know to get started—and get in control of your media buys.

Addressable, audience-first private marketplace

  • Display and video inventory
  • Standard and high-impact sizes supported
  • First-party audience targeting is packaged with inventory and runs via our trusted addressable marketplace of premium publishers (including Target.com)
  • We integrate brand safety into our solution to protect your media
  • SSP is Index Exchange

Target.com contextual private marketplace

  • Target.com inventory, both desktop and mobile web display
  • Reach engaged guests anywhere during their shopping journey, even in specific categories like home decor, electronics, beauty, and more
  • Brand-safe within an uncluttered environment
  • 728x90 and 320x50 sizes supported
  • SSP is Google Ads Manager
To get started, reach out to us to get your deal ID today.

Let’s change media for good.