How it works
Programmatic media that puts you in control—and is exclusive to Roundel.
Proprietary, first-party data backed by purchases and consumer behaviors across Target. Overlaid on brand-positive inventory. Accessible by your preferred DSP. No walled gardens here. Just the flexibility to transact programmatically, at scale, on your terms.
Put the power of Target’s proprietary audiences to work for your brands and change how you execute programmatic media for the better.
Features
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Real-people audiences
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Purchase media within your preferred DSP
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Brand-positive environments
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Contextual relevance
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Not limited to brands carried only by Target
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Reporting within your tech stack
Real-people audiences
Purchase media within your preferred DSP
Brand-positive environments
Contextual relevance
Not limited to brands carried only by Target
Reporting within your tech stack
Details
Let’s partner on programmatic media
like never before.
Addressable, audience-first private marketplace
- Display and video inventory
- Standard and high-impact sizes supported
- First-party audience targeting is packaged with inventory and runs via our trusted addressable marketplace of premium publishers (including Target.com)
- We integrate brand safety into our solution to protect your media
- SSP is Index Exchange
Target.com contextual private marketplace
- Target.com inventory, both desktop and mobile web display
- Reach engaged guests anywhere during their shopping journey, even in specific categories like home decor, electronics, beauty, and more
- Brand-safe within an uncluttered environment
- 728x90 and 320x50 sizes supported
- SSP is Google Ads Manager
Let’s change media for good.