Programmatic with Roundel™

Take an insights-driven approach to scale your media strategy—your way.

With Programmatic by Roundel™, you can leverage our unique, first-party data at scale to reach high-quality, relevant audiences and make insight-driven decisions that improve your media performance. All within the DSP of your choice.

Your brand sells at Target? Great! You also get closed-loop measurement to tie your ads to Target in-store and online purchases.

Reach real-people audiences
Purchase media within your preferred DSP
Place on brand-positive environments
Not limited to brands carried only by Target
No minimum investment
Reporting within your tech stack

Reach real-people audiences

Purchase media within your preferred DSP

Place on brand-positive environments

Not limited to brands carried only by Target

No minimum investment

Reporting within your tech stack

Programmatic by Roundel™ + Closed-Loop Measurement

We combined our proven measurement method with our programmatic solution—accessible via any DSP. So, you can prove actual sales and ROAS for brands sold at Target.

How it works: We take our first-party data, overlaid on brand-positive inventory, and combine it with our proprietary, closed-loop measurement to track in-store and online sales. Then all you need to do is watch the results roll in.

Via your DSP, tap into the power of Target first-party audiences. Use fully custom segments to reach audiences without incremental costs. Leverage brand-safe inventory packaged with data to find relevant audiences. Measure key sales metrics (online and in-store). Regular reporting allows for quick pivots to maximize performance.

Here’s what you need to know.

We get people. Real people. So, you can get them, too.

Here’s what you need to know to get started—and take control of your media buys.

Audience-First Private Marketplace Solution (PMP)

Reach real, active consumers through our private marketplace solution, available in your DSP
Leverage cookie-free, first-party Target guest data. Display and video inventory are available, both on and off Target properties.
SSP: Index Exchange

Closed-loop measurement (available to brands sold at Target)

Minimum investment is required for closed-loop measurement.
Have creative flexibility, with no requirement to drive to Target.com.
Creative review, landing page analysis, and bidding strategy review are recommended before campaign launch with no additional steps needed for deal set-up
Roundel™ can able to provide creative media services with about a six-week lead time.
Reports are delivered regularly for optimization purposes

Target.com Contextual PMP

Align your media on Target.com to reach Target consumers as they search and shop for what they need.
Meet consumers where they are already shopping. Run on display inventory within relevant categories or across all of Target.com.
SSP: Google Ad Manager/Index Exchange

Take control of your media buys. Reach out to us to get your deal ID today.

Let’s change media for good.