A stronger, more strategic media campaign through Programmatic by Roundel™ converted shoppers on The Honest Company’s website—and at Target.
Objective
Lift sales with a revamped approach.
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Solution
Uncover audience segments interested in clean products.
Monitor audience reactions. Adjust in near-real time.
Results
Smart pivots built a better media strategy.
>40%
decrease
>190%
sales increase
>140%
ROAS
Conclusion
Double your ROAS with a strategic approach.*
Boost.
Optimize.
Win.
“Not only was this tactic successful in driving a combined impact of in-store and online sales for both Target and Honest.com, but we also saw positive ROI on an upper-funnel video asset.”
Alix Young, Performance Marketing Director at The Honest Company
Can’t-miss moments start with a trusted retail experience.