The Honest Company Case Study​ ​

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The Honest Company Case Study

Near-real-time optimization drove 2x the return.

Objective

Lift sales with a revamped approach.

1

2

3 Solution

Results

Smart pivots built a better media strategy.

>40%

decrease

>190%

sales increase

>140%

ROAS

Conclusion

Double your ROAS with a strategic approach.*

Boost.

Optimize.

Win.

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The Honest Company Case Study

The Honest Company Case Study

Near-real-time optimization drove 2x the return.

A stronger, more strategic media campaign through Programmatic by Roundel™ converted shoppers on The Honest Company’s website—and at Target.

Objective

Lift sales with a revamped approach.

1

2

3

Solution

Uncover audience segments interested in clean products.

Monitor audience reactions. Adjust in near-real time.

Results

Smart pivots built a better media strategy.

>40%

decrease

>190%

sales increase

>140%

ROAS

Conclusion

Double your ROAS with a strategic approach.*

Boost.

Optimize.

Win.

“Not only was this tactic successful in driving a combined impact of in-store and online sales for both Target and Honest.com, but we also saw positive ROI on an upper-funnel video asset.”

Alix Young, Performance Marketing Director at The Honest Company

Can’t-miss moments start with a trusted retail experience.

The Honest Company Case Study​ ​

The Honest Company Case Study

Near-real-time optimization drove 2x the return.

A stronger, more strategic media campaign through Programmatic by Roundel™ converted shoppers on The Honest Company’s website—and at Target.

Objective

Lift sales with a revamped approach.

1

2

3

Solution

Uncover audience segments interested in clean products.

Monitor audience reactions. Adjust in near-real time.

Results

Smart pivots built a better media strategy.

>40%

decrease

>190%

sales increase

>140%

ROAS

Conclusion

Double your ROAS with a strategic approach.*

Boost.

Optimize.

Win.

“Not only was this tactic successful in driving a combined impact of in-store and online sales for both Target and Honest.com, but we also saw positive ROI on an upper-funnel video asset.”

Alix Young, Performance Marketing Director at The Honest Company

Can’t-miss moments start with a trusted retail experience.

The Honest Company Case Study