Close loops and boost sales for a national ad campaign with Display by Roundel™

Johnsonville Case Study

How one major brand increased purchases among loyalists.

Using retail-specific activation and Display by Roundel™, Johnsonville freshened up its in-store approach with a targeted campaign.

Objective

Drive new sales among existing fans.

1

2

3

Solution

Remind fans (and Target guests) why they love the brand.

Results

Loyalists reached. In-store and digital sales lifted.

7.9%

lift

4.4%

lift

23.9%

increase

Conclusion

Your products. Our guests. Match made.

Drive.

Measure.

Grow.

Can’t-miss moments start with a trusted retail experience.​

Roundel TM Media, re-imagined by Target

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