Clorox Case Study

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Clorox refreshes retail with a cleaner strategy​

Roundel™ helped Clorox maximize visibility and drive conversions during the cold and flu season through sponsored product placements.

OPPORTUNITY

Clorox aimed to regain market share after navigating supply chain issues and sales stagnation by focusing on key categories: cleaning, trash bags, and beauty.

SOLUTION

Roundel’s strategic use of Target Product Ads by Roundel™ helped Clorox drive strong seasonal growth by boosting visibility and relevance during key search moments.

RESULTS

Clorox became a go-to brand for cold and flu season essentials by engaging high-intent guests on Target.com and the Target App, regaining momentum and delivering measurable, high-impact results, all while strategically managing media through the Roundel™ Media Studio hub.

5%

ROAS increase and 56% revenue gain for Clorox Cleaning Chemicals1

10%

ROAS increase and 20% revenue gain for Glad Trash Bags1

50%

ROAS increase and 56% revenue gain for Burt’s Bees Beauty1

A trifecta of cleaner surfaces, tidier homes, and soothed skin

Roundel partnered with Clorox to strengthen its digital presence during a critical season, driving visibility, increasing conversions, and connecting with guests as they stocked up on cold and flu essentials.

In a challenging environment, we knew we needed a partner that could help us not just recover, but accelerate. Roundel’s strategic approach to Target Product Ads helped Clorox re-engage guests and drive strong results when it mattered most.

— VP of Marketing

Clorox

ROUNDEL SOLUTIONS USED

Target Product Ads

by Roundel™

Give your brand the first-seen advantage on Target.com and the Target app so you can grow sales.

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Roundel™ Media Studio

Roundel Media Studio – A self-service platform that lets you activate, manage and report out on your campaigns.

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Let’s talk

about your next multi-channel campaign

about your next multi-channel campaign

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Source

1DOMO: 11.20.22 – 3.4.23 vs. 11.19.23 – 3.2.24