Roundel kept Chobani top of mind during back-to-school season with a full-funnel approach.
Opportunity
Chobani wanted to grow awareness and engagement among key audiences like parents of young children for back-to-school shopping.
Solution
Roundel took an always-on, full-funnel approach with CTV, Target Product ads, Display and Influencers by Roundel™ to drive inspiration and grow reach.
Results
By leveraging multiple tactics across the funnel including Influencers by Roundel, Chobani reached a new level of engagement especially during back-to-school.
88%
ROAS increase
YoY in Q2 by Roundel Managed Service Display Program
70%
Engagement increase
YoY from 2022
5x
Sales
Attributed to LTK Influencers during Back-to-School
Cultured brilliantly
Roundel and Like to Know tapped 11 parent creators to share recipe ideas, lunchbox packing and back-to-school shopping lists on Tik Tok and Instagram.
Topping it all off
Roundel helped Chobani’s influencer campaign go further with Target Product Ads, CTV and Display by Roundel.
Roundel has been a great partner seeding influencer tactics into our omnichannel plans. They have helped us gain awareness through a range of influencers and their following.
– Rachel Rosner
Omnichannel Marketing Manager, Chobani
Roundel Solutions Used
Influencers
by Roundel™
Leverage social influencers with LTK, Target’s trusted influencer affiliate network, to create organic co-branded content.
