Crafting a media takeover

How a budding beauty brand found greater efficiency with Roundel™ Media Studio and stronger bids with Target Product Ads by Roundel™.

OPPORTUNITY

For a growing beauty brand, smarter campaign spending and a more efficient media toolkit was key to standing out in the category.

SOLUTION

With support from Roundel™ and partner Harvest Group, the brand made their media dollars work harder, resulting in a campaign that was more visible, lasted longer and had a larger impact.

RESULTS

By tapping into the right keywords and cleaning up their strategy, the results that followed are best described as “beautiful.”

33^%

increase in ROAS¹

17^%

of budget shifted toward higher-performing terms, unlocking incremental sales¹

19^%

reduction in cost-per-click with no drop in conversion¹

Built to help brands shine

Roundel™ Media Studio gives brands like this one a full palette of effective, streamlined media planning tools, including smarter, data-driven bids with Target Product Ads.