Target ups its ad efforts with revamped media company, Roundel
May 2, 2019 - A surprise addition to this year’s NewFronts, first-time participant Target today announced its plans to rebrand its media network formerly known as “Target Media Network” to be called “Roundel”. The goal with the repositioning is to better communicate to clients that its focus goes beyond display ads on Target.com. Instead, Roundel will create campaigns and content for its clients, which include brands and agencies — including brands that aren’t sold in Target’s stores — and deliver them either to Target’s own website or to “brand-safe” external channels like Pinterest, PopSugar and NBCUniversal.
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