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What the next generation can teach us about the future of e-commerce marketing.

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Article: 5-min Read

What the next generation can teach us about the future of e-commerce.

Renu Liddell

Renu Liddell

Vice President Digital Site Merchandising at Target

Renu Liddell Follow Renu

Ask the kids. Here are three major insights into what the customer experience will look like in the next decade.

3 insights into the future of e-commerce through the eyes of kids

1

Mindset: They care.

2

Digital behavior: They’re immersed.

3

Media and content consumption: They’re engaged.

Renu Liddell
Vice President of Digital Site Merchandising at Target Corporation

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