Curious by design.

Understanding is at the heart of what we do. From daily media and shopping habits, to attitudes and beliefs, we create meaning from these patterns and identify emerging trends. We publish our findings here.

Featured Report

Back-to-School & College 2025

A new school year is coming, and millions of Target guests are building their shopping lists. Uncover the key insights behind the strongest BTS & BTC campaigns.

Insights

From signals to scale: Unlocking real-time performance in retail media

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Unlocking full-funnel success with Roundel’s off-platform solutions

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Reducing buying complexity: The push for greater standardization

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Driving retail media innovation: Self-service, standardization, and tech enhancements

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The importance of a curated experience amidst constant change.

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Why Target’s betting on shopper intent as the future of media.

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More data portability. Stronger ROAS. It starts with DSP-agnostic programmatic solutions.

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Media transparency in advertising. Yep, we’re re-imagining media for good.

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Create moments that matter with programmatic media and closed-loop measurement.

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Q&A: Which search marketing approach is right for you?

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3 ways we can transform retail advertising, together.

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Managing brand positivity is a team sport. Organize your team for scale and reach.

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Searching for a way to reach customers this unusual shopping season? Here’s how.

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How advertisers and media partners can close the loop on ROAS, together.

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Life after the death of cookies: Re-imagine your media toolkit.

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What the next generation can teach us about the future of e-commerce.

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Reports

Back-to-School & College 2025

This shopping season is more than binders and backpacks. Learn and prepare to make the most of your BTS & BTC campaigns.

Holiday Insights Report 2024

‘Tis the season to plan your holiday media. Get the latest insights to optimize your brand’s campaigns.

CTV x Commerce 2024 Insights Report

Target guests are streaming content more than ever. We partnered with Innovid to provide insights on how to best connect with these guests, driving reach and engagement.

Gen Z Insights Report

Millennials still wield more purchasing power, but in the next decade or so, it will be Gen Z’s turn. Get to know adult Gen Z (currently 18-26 years old), to grow sales—and loyalty—through key life stages.

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