Insights

Learn, succeed, repeat. We dive deep into guest behavior—spotting patterns, surfacing surprises, and turning everyday moments into standout learnings and outcomes.

FEATURED REPORT

Back-to-School & College 2025

A new school year is coming, and millions of Target guests are building their shopping lists. Uncover the key insights behind the strongest BTS & BTC campaigns.
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ARTICLES

Propel Your ROAS with Budget Optimization ​
Mithun Karthikeyan
6.24.2025
|
6 min

Propel Your ROAS with Budget Optimization ​

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From signals to scale: Unlocking real-time performance in retail media
Caroline Liu
6.23.2025
|
5 min

From signals to scale: Unlocking real-time performance in retail media

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Unlocking full-funnel success with Roundel’s off-platform solutions
Nicolas Pirog
4.15.2025
|
7 min

Unlocking full-funnel success with Roundel’s off-platform solutions

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REPORTS

7.7.2025 |
15 min

Back-to-School & College 2025

This shopping season is more than binders and backpacks. Learn and prepare to make the most of your BTS & BTC campaigns.

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3.31.2024 |
15 min

Holiday Insights Report 2024

‘Tis the season to plan your holiday media. Get the latest insights to optimize your brand’s campaigns.
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3.31.2024 |
10 min

CTV x Commerce 2024 Insights Report

Target guests are streaming content more than ever. We partnered with Innovid to provide insights on how to best connect with these guests, driving reach and engagement.
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