Insights

Learn, succeed, repeat. We dive deep into guest behavior—spotting patterns, surfacing surprises, and turning everyday moments into standout learnings and outcomes.

FEATURED REPORT

Precision Plus by Roundel™ Insights Report 2026

Uncovering the guest behaviors and performance patterns shaping the next era of retail media

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ARTICLES

Propel Your ROAS with Budget Optimization ​
Mithun Karthikeyan
6.24.2025
|
6 min

Propel Your ROAS with Budget Optimization ​

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From signals to scale: Unlocking real-time performance in retail media
Caroline Liu
6.23.2025
|
5 min

From signals to scale: Unlocking real-time performance in retail media

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Unlocking full-funnel success with Roundel’s off-platform solutions
Nicolas Pirog
4.15.2025
|
7 min

Unlocking full-funnel success with Roundel’s off-platform solutions

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REPORTS

03.12.2026 |
10 min

Precision Plus by Roundel™ Insights Report 2026

Utilize new formats, deeper connection, smarter optimization, and measurement innovation to drive the future of your campaigns.

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8.22.2025 |
15 min

Holiday Season Insights Report 2025

For millions, a more joyous holiday season starts at Target. Discover why with key insights and data into what brings guests that special seasonal feeling.
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7.7.2025 |
15 min

Back-to-School & College 2025

This shopping season is more than binders and backpacks. Learn and prepare to make the most of your BTS & BTC campaigns.
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