Insights

Learn, succeed, repeat. We dive deep into guest behavior—spotting patterns, surfacing surprises, and turning everyday moments into standout learnings and outcomes.

FEATURED REPORT

Holiday Season Insights Report 2025

People visit Target to find the holiday joy, and our insights will help make your brand a special part of their season-long celebrations.
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ARTICLES

Propel Your ROAS with Budget Optimization ​
Mithun Karthikeyan
6.24.2025
|
6 min

Propel Your ROAS with Budget Optimization ​

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From signals to scale: Unlocking real-time performance in retail media
Caroline Liu
6.23.2025
|
5 min

From signals to scale: Unlocking real-time performance in retail media

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Unlocking full-funnel success with Roundel’s off-platform solutions
Nicolas Pirog
4.15.2025
|
7 min

Unlocking full-funnel success with Roundel’s off-platform solutions

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REPORTS

8.22.2025 |
15 min

Holiday Season Insights Report 2025

For millions, a more joyous holiday season starts at Target. Discover why with key insights and data into what brings guests that special seasonal feeling.
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7.7.2025 |
15 min

Back-to-School & College 2025

This shopping season is more than binders and backpacks. Learn and prepare to make the most of your BTS & BTC campaigns.
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3.31.2024 |
10 min

CTV x Commerce 2024 Insights Report

Target guests are streaming content more than ever. We partnered with Innovid to provide insights on how to best connect with these guests, driving reach and engagement.
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