Understanding is at the heart of what we do. From daily media and shopping habits, to attitudes and beliefs, we create meaning from these patterns and identify emerging trends. We publish our findings here.
Featured Report
Holiday Insights Report 2024
Guests are shopping for the holidays earlier than ever. Plan for your brand’s campaigns with the latest media insights.
20 million+ Target guests are influenced by a Roundel media campaign during BTS season. See the latest Insights to optimize your brand’s BTS campaigns.
Target guests are streaming content more than ever. We partnered with Innovid to provide insights on how to best connect with these guests, driving reach and engagement.
Millennials still wield more purchasing power, but in the next decade or so, it will be Gen Z’s turn. Get to know adult Gen Z (currently 18-26 years old), to grow sales—and loyalty—through key life stages.
