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iHealth Case Study
Health and Wellness | Target Product Ads by Roundel™ | Roundel™ Media Studio
iHealth partnered with Roundel™ to transition to Roundel Media Studio™ to maximize media impact and drive stronger business performance.
iHealth needed a more cost-effective platform to reduce unnecessary fees and improve operational inefficiency.
Partnering with Roundel, iHealth transitioned to Roundel™ Media Studio, improving media efficiency, while increasing brand awareness and overall performance.
The successful migration to Roundel™ Media Studio led to streamlined operations, a refreshed campaign strategy, and more effective ad placements.
increase in ROAS after switching to Roundel™ Media Studio1
growth in revenue after switching to Roundel™ Media Studio1
decrease in cost per click (CPC)1
Roundel™ Media Studio is a cost-effective, performance-driven solution that removes platform fees—maximizing your media dollars and prioritizing access to premium Target.com inventory.
Migrating to RMS has been a game changer for our digital business. With the elimination of platform fees, it’s enabled us to unlock additional working dollars which has driven a substantial improvement in our overall business performance.
— National Account Manager
iHealth
Give your brand the first-seen advantage on Target.com and the Target app so you can grow sales.
Roundel™ Media Studio – A self-service platform that lets you activate, manage and report out on your campaigns.
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Source
1iHealth data (2024)