Unilever Case Study
Influencers by Roundel™
Social by Roundel™
Performance and Insights
Target Product Ads by Roundel™

A thing of influential beauty

Roundel™ helped Unilever reach new levels of engagement by pairing full-funnel tactics with influencers.

Opportunity

Unilever was looking to evaluate its existing media mix and increase sales.  

Solution

Roundel™ recommended testing Unilever's existing Display and Pinterest ad campaign compared to a new campaign with influencers.

Results

Unilever saw a notable difference when adding Influencers by Roundel™ to their media mix of Target.com display media and promoted Pinterest pins. 

70%

ROAS increase
with the addition of Influencers by Roundel™

67%

Conversion rate increase
during campaign inclusive of Influencers by Roundel™

20%

Higher CTR
compared to the campaign without Influencers by Roundel™

Stunning Strategy

Roundel’s Performance & Insights team suggested Unilever test performance of Target.com display and promoted Pinterest pins with and without Influencers by Roundel™.

New skin in the game  

Through the test analysis, Roundel™ helped Unilever uncover a new strategy to drive stronger results using authentic social engagement. 

Roundel™ solutions used

Influencers

by Roundel™ 

Leverage social influencers with LTK, Target’s trusted influencer affiliate network, to create organic co-branded content.
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Target Product Ads

by Roundel™ 

Give your brand the first-seen advantage on Target.com and the Target app so you can grow sales.
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Social

by Roundel™ 

Drive inspiration and engagement at scale through top social platforms.  
Learn More

Let’s talk

about your next multi-channel campaign.