Roundel™ helped a leading appliance company keep their air purifiers top of mind and make their media work smarter.
Opportunity
The brand wanted to increase purifier sales and considered another activation platform to optimize performance.
Solution
Roundel™ Media Studio provided a cost-effective management platform, carrying over the brand's existing Target Product Ads campaign while saving on DSP fees.
Results
Testing Roundel Media Studio against their existing campaign structure within a different platform, the brand saw significant results in weeks.
6x
ROAS increase
on air purifier products
72%
Reduction CPC
on average
109%
ROAS increase
average after one month
Air on the side of success
After observing this performance, the brand now uses Roundel Media Studio for both floor and personal care campaigns.
Thanks to no DSP fees, Roundel Media Studio has allowed us to reduce our CPCs, leading to more working media being freed up.
– Associate Marketing Manager, eCommerce
Roundel solutions used
Roundel™ Media Studio
Roundel Media Studio – A self-service platform that lets you activate, manage and report out on your campaigns.
