Self-service

Target Product Ads by Roundel™

We place your product where shoppers are actively searching and browsing. So whether you’re looking to capitalize on a consumer occasion, move excess inventory, or just make sure your brand stays top of mind, you gain the first-seen advantage.

Product detail pages

Search pages

Category/browse pages

Targeting, reporting, and timing

Targeting

Relevant keywords reach Target guests searching for related products. Can be manual or automated, depending on platform partner chosen. Bought on cost-per-click model, so you only pay for the clicks driven to your product pages.

Measurement

Reporting available directly through platform partners, with standard delivery metrics such as impressions, clicks and spend, as well as sales metrics like units sold and return on ad spend.

Campaign timing

Live on the site within 24-48 hours after you choose what products to promote and group into campaigns.

Campaign goals

Ideal for those looking for high conversion rates and return on ad spend. Target Product Ads by Roundel™ are placed where shoppers are already looking.

Awareness and consideration

  • Engage with Target shoppers as they browse

  • Connect with new customers

Drive conversion

  • Reach high-intent shoppers at the point of purchase on Target.com and the Target app 

Our partners

We’re giving you more choices on how you want to activate, automate, and analyze your Target Product Ads campaigns via the preferred partner platform of your choice.

Click a logo below for more information.

Connect in a whole new way.

Let’s talk about your next multi-channel campaign.

Media designed by Target
Media designed by Target
Subscribe for the latest news and updates.
*Timelines and pricing are current as of last publish date. Please contact your Roundel™ Sales Representative for the latest updates and to learn more.

CitrusAd’s retail media platform is integrated directly with Target. Enjoy real-time, crystal-clear reporting dashboards at your fingertips, and the flexibility to set up and launch self-managed campaigns or engage with CitrusAd’s managed services team to drive and optimize your Target Product Ad campaigns.

Contact CitrusAd to learn more.

Supply-side partner

N/A

Self-service

Service pricing
N/A

Minimum spend
N/A

Managed service

Service pricing
N/A

Minimum spend
N/A

CommerceIQ

Drive profitable market share growth on Target with CommerceIQ, leveraging machine learning, real-time analytics and automations, and flexible service models to fit your needs and optimize your e-commerce business.

Contact CommerceIQ to learn more.

Supply-side partner

Criteo

Self-service

Service pricing
Platform fee (flat subscription fee) + Criteo DSP fee

Minimum spend
$10K per month

Managed service

Service pricing
Platform fee (flat subscription fee) + Criteo DSP fee

Minimum spend
$10K per month

CRITEO

Criteo is integrated directly with Target, and provides real-time and granular reporting, flexible attribution windows, and flexible campaign structures. Criteo provides automated keyword discovery and bid optimization models to help you perform at scale. You can choose to leverage Criteo’s enterprise-grade self-service platform or to leverage a Criteo API partner, such as CommerceIQ, Flywheel, Intentwise, MarinOne, Pacvue, Perpetua, Skai, Tinuiti, and Tradeswell.

Contact Criteo to learn more.

Supply-side partner

N/A

Self-service

Service pricing
DSP fee (% of media)

Minimum spend
N/A

Managed service

Service pricing
DSP fee + managed fee (% of media)

Minimum spend
$60K per quarter

flywheel AN ASCENTIAL COMPANY

Flywheel Digital provides end-to-end e-commerce managed services that help clients accelerate their business. Our proprietary retailer-specific software, tools, and expertise drive sales and brand performance for clients by directly actioning solutions and providing custom data, dashboards, and consultancy.

Contact Flywheel to learn more.

Supply-side partner

Criteo

Managed service

Service pricing
Managed service fee (% of media spend) + Criteo DSP Fee

Minimum spend
N/A

Harvest Group is an integrated commerce agency providing a total commerce solution to drive growth for brands at Target.

Contact Harvest Group to learn more.

Supply-side partner

CitrusAd

Managed service

Pricing Model
Monthly retainer or percent of media (determined based on investment)

Minimum spend
N/A

intentwise

Intentwise is a retail media optimization and analytics platform designed to amplify advertising effectiveness for brands, agencies and aggregators.

Contact Intentwise to learn more.

Supply-side partner

Criteo

Self-service

Service pricing
Platform Fee (% of media with flat fee) + Criteo DSP Fee

Minimum spend
$5K per month

Managed service

Service pricing
Platform Fee (% of media with flat fee) + Criteo DSP Fee

Minimum spend
$10K per month

Marin SOFTWARE

Optimize your Target Product Ads with automated bidding, insights and advanced analytics. With MarinOne, advertisers can save time, increase visibility and improve performance across channels.

Contact Marin Software to learn more.

Supply-side partner

Criteo

Self-service

Service pricing
Platform fee (% of media/flat fee option) + Criteo DSP fee

Minimum spend
N/A

Managed service

Service pricing
Managed fee + platform fee (% of media/flat fee option) + Criteo DSP fee

Minimum spend
N/A

Pacvue is an enterprise platform for brands and agencies to manage their Target Product Ads by combining holistic performance data with recommended actions. Marketers use Pacvue’s competitive insights, flexible reporting, and intelligent automation to lower costs, grow share of voice, and increase sales.

Contact Pacvue to learn more.

Supply-side partner

CitrusAd or Criteo

SSP

CitrusAd

Self-service

Service pricing
Platform fee (% of media)

Minimum spend
N/A

SSP

Criteo

Self-service

Service pricing
Platform fee (% of media) + Criteo DSP fee

Minimum spend
N/A

perpetua

Perpetua provides advertising optimization and intelligence software for e-commerce brands. Advertisers set goals based on their strategy, and rely on Perpetua’s always-on optimizations to maximize the efficiency of their Target Product Ads. Robust marketplace reporting dashboards give a unified view of the impact advertising has on growing category share and scaling incremental profits.

Contact Perpetua to learn more.

Supply-side partner

Criteo

Self-service

Service pricing
Platform Fee (% of media and/or flat) + Criteo DSP Fee

Minimum spend
N/A

Rithum™ is a commerce network helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Contact Rithum to learn more.

Supply-side partner

Criteo

Managed service

Service pricing
Platform fee (% of media with flat fee) + Criteo DSP fee

Minimum spend
Platform fee (% of media with flat fee) + Criteo DSP fee

skai

Seamlessly create and manage Target Product Ad campaigns with enterprise-grade automation, insights, and optimization capabilities across channels. Advertisers can activate and measure advertising performance at scale with flexible service options to help drive category growth through Target.com and the Target app.

Contact Skai to learn more.

Supply-side partner

CitrusAd or Criteo

SSP

CitrusAd

Self-service

Service pricing
Platform fee (% of media or flat)

Minimum spend
N/A

Managed service

Service pricing
Platform fee (% of media or flat)

Minimum spend
N/A

SSP

Criteo

Self-service

Service pricing
Platform Fee (% of media and/or flat) + Criteo DSP Fee

Minimum spend
N/A

Managed service

Service pricing
Platform fee (% of media or flat) + Criteo DSP fee

Minimum spend
N/A

Quartile is a retail media optimization platform and partner for multichannel e-commerce success. The patented AI-powered platform covers major marketplaces and ad channels for optimal reach. The result is high level of granularity, smarter budgeting, and bespoke solutions.

Contact Quartile to learn more.

Supply-side partner

Criteo

Self-service

Service pricing
Flat fee + Criteo DSP fee

Minimum spend
N/A

Managed service

Service pricing
Flat fee + Criteo DSP fee

Minimum spend
N/A