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Yogurt brand’s test-and-learn with Connected TV (CTV) lifted ROAS

Chobani Case Study

Yogurt brand’s test-and-learn with CTV lifted ROAS.

Experimenting with Connected TV, Chobani discovered that CTV by Roundel™ could effectively reach its relevant audiences—and deliver the ROAS to prove it.

Objective

Leverage CTV to boost product launch.

1

2

3

Approach

Focus on specific audience segments that are category and brand specific.

Chobani Zero Sugar campaign

Results

CTV placements saw the strongest ROAS out of all channels.

2.4M

impressions

$3

average ROAS

77%

higher ROAS

Conclusion

Trying something new can reap big rewards for your brand.

Boost.

Test.

Win.

Can’t-miss moments start with a trusted retail experience.​

Roundel TM Media, re-imagined by Target

©2022 Target Brands, Inc. Roundel, Target and the Bullseye Design are trademarks of Target Brands, Inc. 

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    © 2022 Roundel, Target, and the Bullseye Design are trademarks of Target Brands, Inc.

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