Yogurt brand’s test-and-learn with CTV lifted ROAS.
Experimenting with Connected TV, Chobani discovered
that CTV by Roundel™ could effectively reach its relevant audiences—and deliver the ROAS to prove it.
Objective
Leverage CTV to boost
product launch.
1
2
3
Approach
Focus on specific audience segments that are category and brand specific.
Chobani Zero Sugar campaign
Results
CTV placements saw the strongest ROAS out of all channels.
2.4M
impressions
$3
average ROAS
77%
higher ROAS
Conclusion
Trying something new can reap big rewards for your brand.
Boost.
Test.
Win.
Can’t-miss moments start with a trusted retail experience.