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Why Target's Betting on Purchase Intent as the Future of Media

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Article: 5-min Read

Why Target’s Betting on Shopper Intent as the Future of Media.

Claudia Ahrens

Claudia Ahrens

Director of Product Management for Audience & Identity at Roundel

Claudia Ahrens Follow Claudia

Roundel Director of Product and Management, Audience & Identity, Claudia Ahrens, shares how Roundel is prioritizing shopper intent to build loyalty—and joy.

Now imagine the potential to see these results in near real time.

1

Our guest-first philosophy.

2

Real-time reporting.

3

Future innovations.

Claudia Ahrens
Director of Product Management overseeing Audience, Identity, Privacy and Programmatic initiatives at Roundel

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