Managed service

Social by Roundel™

Choose from a variety of placements across the most popular social platforms. Then reach relevant consumers based on what they like, such as interest segments and/or through our first-party Target audiences. All Social by Roundel placements include a CTA to take your ideal audience from scrolling to shopping on for your brand.

Pinterest audience-based pins

Carousel pin

Standard pin

Video pin

Pinterest search-based pins

Standard pin

Targeting: Keyword targeting (broad, phase, and negative)

Shopping pin

Targeting: Search-based (pulls keywords from product detail page metadata)

Facebook ads




Instagram ads

Image ads

Snapchat ads

Standard video or image

Targeting, reporting, and timing


Target first-party audiences, interest segments, and geo-targeting.


Standard platform metrics (e.g., click-through rate (CTR), social engagement rate), Roundel closed-loop reporting available on some platforms. Supported by Roundel™ Kiosk for always-on reporting.

Campaign timing

Allow a minimum of 6 to 10 weeks for most clients; please reach out for more details.

Campaign goals

Shoppers don’t just use one social platform. Using a combination of platforms can yield better results. For example, leverage both Instagram and Facebook. One almost always offers a stronger benefit in one area while the other has one in another. Increase brand exposure and drive consideration of your products across the platforms that consumers are already engaged with.

Use Social by Roundel for consideration and engagement:

  • Drive inspiration and engagement at scale through top social platforms.

  • Gain brand credibility and the ability to reach Target guests by leveraging Target’s social handles.

  • Connect with new customers and/or drive awareness for a product launch.

Connect in a whole new way.

Let’s talk about your next multi-channel campaign.

Media designed by Target
Media designed by Target
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*Timelines and pricing are current as of last publish date. Please contact your Roundel™ Sales Representative for the latest updates and to learn more.